Insights Blog | Tags: seo-performance-18127 | MERCURY

112 Articles

SEO Performance ×

The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

TL;DR: I recently had a candid conversation with an executive about his company's disastrous ERP implementation. His story is tragically common. The vast majority of ERP projects fail not because of t...

ERP ERP System SEO SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies SEO Strategy

Nov 28, 2025

The Architect's Gambit: A CEO's Guide to Engineering Success in the AI Era

The Architect's Gambit: A CEO's Guide to Engineering Success in the AI Era

TL;DR: Society often romanticizes the "all-or-nothing" entrepreneur, but this is a low-probability gamble, not a strategy. True, resilient success is not a lottery ticket; it is a meticulously enginee...

Employee Empowerment Employee Expenses Employee Satisfaction Entrepreneurial Mindset Entrepreneurial Spirit Entrepreneurship SEO Challenges SEO For Growth SEO Performance SEO Strategies

Nov 25, 2025

SEO Hunting Plan #1: Don’t Pay US$2,000 for a Basic Report! 3 Minutes to Master Top-Tier Keyword Strategy

SEO Hunting Plan #1: Don’t Pay US$2,000 for a Basic Report! 3 Minutes to Master Top-Tier Keyword Strategy

TL;DR: Recently, a netizen cried to me that an "SEO Studio" quoted them $2,000 USD a month, with a six-month lock-in (totaling over $12,000), just to do basic "keyword planning." This is robbery. Keyw...

Local SEO SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Strategies

Nov 19, 2025

You're Not Competing with AI. You're Competing in its Racetrack

You're Not Competing with AI. You're Competing in its Racetrack

TL;DR: My recent assertion that most future jobs will be in the "experience economy" (or "sales") has caused confusion. This post is the clarification: the danger isn't that AI will take your job; it'...

AI AI Architecture AI arms race Accelerate Digitality Business Business Transformation SEO Performance SEO Strategies Selling Strategic Questions

Nov 18, 2025

Your First A.C.I.D. Sprint: How to Build Verifiable Expertise in 90 Days

Your First A.C.I.D. Sprint: How to Build Verifiable Expertise in 90 Days

TL;DR: Knowing you need to build "Authoritative Content" (Pillar 2 of a Future-Proof Career) is one thing; doing it is another. The A.C.I.D. Sprint is our agile, 90-day framework for rapidly building ...

James Wong MERCURY Mercury Technology Solutions SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Strategies SEvO Sem

Nov 14, 2025

Beyond Tactics: How to Become the Source in ChatGPT and Claude

Beyond Tactics: How to Become the Source in ChatGPT and Claude

It’s the question every CMO is asking in 2025: "Why does ChatGPT recommend my competitor and not me?" Many brands are just now realizing that the "traditional SEO" playbook is insufficient for the new...

LLM LLM SEO Large Language Model SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 14, 2025

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

As a CEO in the tech world, I'm surrounded by "noise." I see it every day on social media (SNS), on news feeds, and in pitch meetings. It’s a constant stream of overnight successes, miracle hacks, and...

SEO SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 13, 2025

The 90% Illusion: Why Your "Traditional" SEO Traffic is a Liability, Not an Asset

The 90% Illusion: Why Your "Traditional" SEO Traffic is a Liability, Not an Asset

TL;DR: That 90% of your search traffic coming from "traditional" Google is a vanity metric that is blinding you to a fundamental, irreversible shift in how authority is built. You are mistaking curren...

GAIO LLM LLM SEO Large Language Models SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Strategies SEvO

Nov 10, 2025

I've Always Been Two Managers. AI Just Made One Obsolete.

I've Always Been Two Managers. AI Just Made One Obsolete.

TL;DR The Two Sides of My Leadership: For my whole career, I've been two managers. The "Smart" Manager (articulate, clear, the great explainer) and the "Hard" Manager (high-pressure, demanding, "figur...

SEO Challenges SEO Editor SEO For Growth SEO Friendly SEO In Japan SEO Optimization SEO Performance SEO Strategies SEO Strategy SEO Tool

Nov 2, 2025

Don’t Just Be an Option: The Blueprint for Becoming the Source of an AI's Answer

Don’t Just Be an Option: The Blueprint for Becoming the Source of an AI's Answer

TL;DR: The digital marketing world's two-decade obsession with clicks is obsolete. Users are now asking AI assistants for direct, synthesized answers, transforming the landscape from a search engine t...

Generative Ai LLM SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Strategies SEvO

Oct 28, 2025

LLM SEO (GAIO) vs. Traditional SEO: A Complementary Strategy for Total Digital Authority

LLM SEO (GAIO) vs. Traditional SEO: A Complementary Strategy for Total Digital Authority

In the dynamic world of digital marketing, new acronyms often spark questions of replacement: Is LLM SEO going to kill traditional SEO? Do we abandon our current strategies for something entirely new?...

AI SEO LLM LLM SEO SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Oct 27, 2025

How to Build a Verifiable "Trust Layer" and Become a Primary Source for AI

How to Build a Verifiable "Trust Layer" and Become a Primary Source for AI

TL;DR: In the new age of the "Answer Engine," success is measured not in clicks, but in citations. To become a primary source for AI, brands must build a deep and verifiable "Trust Layer." This is not...

AI SEO Ai Art LLM Large Language Models SEO Challenges SEO In Japan SEO Performance SEO Strategies SEvO Search Engine Optimization

Oct 24, 2025

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