James Huang So You Want to Be Your Own Boss? A Tech CEO's Perspective on the Entrepreneurial Leap TL;DR: Starting a business, especially as an alternative to employment after 40, is far riskier and less "free" than many imagine. It's not just about a good idea; it's about capital, relentless hard ... Business Business Costs Business Growth Entrepreneur Entrepreneurship Local SEO SEO Challenges SEO Optimization SEO Strategies Start A Business