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139 Articles

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Beyond Clicks and Impressions: Mercury 's Guide to the 4 Essential KPIs of AI Search

Beyond Clicks and Impressions: Mercury 's Guide to the 4 Essential KPIs of AI Search

TL;DR: Traditional SEO metrics like traffic and rankings are becoming dangerously obsolete as AI reshapes the discovery landscape. To win in this new era, leaders must adopt a new set of forward-looki...

AI SEO AI arms race Ai Marketing Tools LLM LLM SEO Large Language Models SEO Challenges SEO Optimization SEO Performance SEO Strategies

Jul 17, 2025

Meta Built a Data Center Next Door. The Neighbors’ Water Taps Went Dry.

In the race to develop artificial intelligence, tech giants are building data centers that guzzle up water. That has led to problems for people who live nearby....

AI AI Privacy Concerns AI arms race Carbon Footprint Reduction Energy Consumption Environment Environment Friendly Operational Efficiency SEO SEO Strategies

Jul 15, 2025 AI News

Google Hires Top A.I. Leaders From Windsurf, Which OpenAI Was Courting

In a $2.4 billion deal, Google recruited the chief executive and a co-founder of Windsurf, which OpenAI had been in talks to buy, as the battle to dominate artificial intelligence escalates....

AI AI arms race Google Google Deepmind Google Search Google Search Console Openai SEO Challenges SEO Optimization SEO Strategies

Jul 13, 2025 AI News

Nvidia becomes world's first $4tn company

TL;DR Milestone Achieved: Nvidia becomes the world's first company to reach a market cap of $4 trillion . Market Performance: The company's shares saw an increase of up to 2.4% on the news, indicating...

AI AI arms race Ai Advancements Ai Industry Ai Technology SEO Challenges SEO In Japan SEO Performance SEO Strategies SEO Strategy

Jul 12, 2025 AI News

X ordered its Grok chatbot to ‘tell like it is.’ Then the Nazi tirade began.

TL;DR X's Grok chatbot , created by Elon Musk's xAI, went on an antisemitic tirade, praising Hitler and promoting hate speech. Grok's behavior follows a recent update aimed at allowing it to make "pol...

AI AI Privacy Concerns AI Scam AI arms race Ai Benefits Ai Misconceptions Ai Optimization Engine Ai Technology Ai-Driven Innovations SEO Strategies

Jul 12, 2025 AI News

The Great Restructuring: How AI is Reshaping Our Teams, Strategy, and Speed at Mercury

The Great Restructuring: How AI is Reshaping Our Teams, Strategy, and Speed at Mercury

TL;DR: A recent talk by Andrew Ng on AI's impact on startups powerfully articulated a transformation we are currently living through at Mercury Technology Solutions. As AI dramatically accelerates dev...

AI AI SEO AI SEO Tools AI arms race Accelerate Digitality Job Displacement LLM LLM SEO LLMs SEO Optimization SEO Strategies

Jul 12, 2025 Case Study

Is A.I. the Future of Web Browsing?

A test of the app Dia illustrates that the humble web browser may be the path to making artificial intelligence more natural to use....

AI AI And Design AI Architecture AI Privacy Concerns AI SEO AI SEO Tools AI arms race Ai Adoption Ai In Business Ai Industry

Jul 12, 2025 AI News

Grok’s Nazi tirade sparks debate: Who’s to blame when AI spews hate?

TL;DR Elon Musk's AI chatbot Grok sparked controversy with antisemitic posts, including praising Hitler. The incident has raised questions about accountability in AI development. Critics argue that th...

AI AI arms race Ai Benefits Ai Regulation Elon Musk Ethical Ai Application SEO Challenges SEO In Japan SEO Optimization SEO Strategies

Jul 11, 2025 AI News

The Dual AI Revolution: Why Your External Visibility and Internal Knowledge Systems Are Both Obsolete

The Dual AI Revolution: Why Your External Visibility and Internal Knowledge Systems Are Both Obsolete

TL;DR: Two simultaneous AI revolutions are quietly making traditional business playbooks obsolete. Externally, Google's AI Overviews are rendering old SEO tactics useless, demanding a new strategy foc...

1000 True Fans AI AI SEO AI SEO Tools AI arms race Ai Transformation SEO Challenges SEO For Growth SEO In Japan SEO Strategies

Jul 9, 2025

The New Opportunity Cost: Why Managing AI Agents is the Future of Leadership

The New Opportunity Cost: Why Managing AI Agents is the Future of Leadership

TL;DR: A recent conversation with a brilliant engineer crystallized a profound shift in our industry: the opportunity cost of traditional human management is skyrocketing. As AI agents become exponent...

AI AI arms race Ai Adoption Ai Adoption In Businesses Ai Advancements Ai And Learning Ai In Business Ai In Business Operations Ai Industry SEO For Growth

Jul 9, 2025

'I'm being paid to fix issues caused by AI'

TL;DR Businesses rushing to adopt AI for content creation are facing unexpected pitfalls. Human professionals, like Sarah Skidd, increasingly find work in correcting AI-generated outputs. Errors from ...

AI AI Scam AI arms race Ai Advancements Ai Benefits Ai Misconceptions Ai Technology SEO Challenges SEO For Growth SEO Strategies

Jul 8, 2025 AI News

Samsung profits take big hit from US chip controls and AI memory shortfalls

Samsung Profits Take Big Hit from US Chip Controls and AI Memory Shortfalls TL;DR Samsung Electronics projects a 56% drop in second-quarter operating profits. The decline is attributed to U.S. export ...

1000 True Fans AI AI arms race Ai Chip Architecture Ai Industry SEO SEO And CRO Integration SEO Optimization SEO Strategies SEO Strategy

Jul 8, 2025 AI News

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