James Huang The SEO Showdown: Why Topical Authority Beats Chasing Keywords (Especially in the Age of AI) TL;DR: Many businesses grapple with a core SEO dilemma: chase those high-volume, hyper-competitive keywords, or invest in building deep "topical authority"? As we navigate 2025, with both Google's sop... AI AI SEO AI SEO Tools E-E-A-T LLM LLM SEO Large Language Model Large Language Models Large Language Models Ai SEvO Topical Authority