James Huang 2.6 Million Followers, But Couldn't Sell 36 T-Shirts: Beyond Vanity Metrics in the Digital Age TL;DR: The viral story of Instagram influencer Arii failing to sell even 36 shirts despite 2.6 million followers is a stark reminder that follower count is often a vanity metric. Real business success... SEO For Growth SEO Friendly SEO Fundamentals SEO Integration