James Huang The "Zero Competitor" Trap: Why Smart Startups Optimize, They Don't Invent TL;DR: I recently met a young founder pitching a "revolutionary" idea with zero competitors. He thought he was a genius; I saw a red flag. History (and bankruptcy courts) teaches us that "No Competiti... Innovation Innovation In Business Innovative Innovative Growth Local SEO SEO SEO For Growth SEO Strategies Search Engine Optimization Startup