James Huang The Myth of 'No-Cost' Startups & The Truth of Equivalent Exchange TL;DR: Forget the fantasy of effortless, high-profit passive income from "no-cost" ("無本") startups. As the principle of "Equivalent Exchange" from Fullmetal Alchemist teaches, gaining anything require... Business Business Growth Solutions Business Intelligence Business Learnings Business Model Lesson From Comics Start A Business Sustainable Business Model