4 Articles

James Hang × Customer Engagement ×

Deconstructing a Dark Funnel: 7 Uncomfortable Marketing Lessons from the "Red Sister" Phenomenon

TL;DR: The recent, controversial "Red Sister" incident in China, while illegal and deeply manipulative, serves as a powerful and unfiltered case study in end-to-end customer journey mapping. When anal...

Brand Building Customer Engagement Customer Journey Customer Loyalty Customer Obsession Customer Retention Dark Marketing SEO SEO Optimization SEO Strategies

Jul 12, 2025 Insights

James Huang

Identify (and Lose) Bad Customers

TL;DR: Bad customers can severely impact your business by draining resources and damaging metrics across various categories. Identify and manage these customers wisely through assessment, communicatio...

Assess Customer Value Bad Customers Consequences Of Bad Customers Customer Acquisition Customer Engagement Customer Journey Customer Loyalty Customer Retention Customer Satisfaction SEO Editor

Jul 24, 2020 Insights

James Huang

Transforming a Traditional Business

TL;DR: Digital transformation in traditional businesses requires a shift in mindset and approach. Successful transformation involves cultivating a desire for innovation, developing a structured digita...

Business Transformation Change Management Customer Engagement Customer Obsession Digital Transformation Innovation In Business SEO SEO For Growth SEO Services Sales

May 29, 2020 Insights

James Huang

How to Use Dynamic Content for Higher Engagement?

TL;DR: Dynamic content is personalized, changing based on user behavior, preferences, and data. It's a game-changer for enhancing customer experience and retention by tailoring experiences to individu...

Customer Engagement Customer Experience Customer Loyalty Customer Segmentation Dynamic Content SEO SEO Editor SEO Optimization SEO Services SEO Strategies

Dec 6, 2019 Insights

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