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33 Articles

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You're Not Competing with AI. You're Competing in its Racetrack

You're Not Competing with AI. You're Competing in its Racetrack

TL;DR: My recent assertion that most future jobs will be in the "experience economy" (or "sales") has caused confusion. This post is the clarification: the danger isn't that AI will take your job; it'...

AI AI Architecture AI arms race Accelerate Digitality Business Business Transformation SEO Performance SEO Strategies Selling Strategic Questions

Nov 18, 2025 Insights

The Innovator's Paradox: A CEO's Warning on How a Toxic Culture Can Destroy Your Competitive Edge

The Innovator's Paradox: A CEO's Warning on How a Toxic Culture Can Destroy Your Competitive Edge

TL;DR: History provides a stark and terrifying case study on how a dominant market leader can orchestrate its own downfall. In the 1930s, Germany was the undisputed global leader in the very science n...

Best Practices Blended Economic Model Branding Business Culture Generation Z Globalization SEO Challenges SEO For Growth SEO Strategies Selling

Nov 4, 2025 Insights

Fired in Your 40s? It’s Not an Ability Crisis, It’s a Business Model Failure.

Fired in Your 40s? It’s Not an Ability Crisis, It’s a Business Model Failure.

TL;DR You Weren't Fired, Your "Business" Failed: Getting laid off mid-career is rarely about incompetence. It’s a sign that your personal "business model"—how you generate value—has become obsolete. T...

Business Model Business Success Job Interview Job Loss Job Security Job Trends SEO For Growth SEO Strategies SEO Strategy Selling

Nov 1, 2025 Insights

Beyond Borders: Why Global Brands Need Hyper-Local E-E-A-T to Dominate AI Search

Beyond Borders: Why Global Brands Need Hyper-Local E-E-A-T to Dominate AI Search

TL;DR: Global reputation isn't enough in the age of AI. Search and AI systems demand more than a strong brand name; they crave local E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)...

E-E-A-T Hong Kong Hong Kong Market Hong Kong Startups Local SEO Mercury Technology Solution SEO For Growth SEO In Japan SEO Optimization Selling

Oct 14, 2025 Insights

From Keywords to "Answer Assets": Mastering the New On-Page SEO

From Keywords to "Answer Assets": Mastering the New On-Page SEO

TL;DR: The old On-Page SEO checklist of keywords and meta tags is obsolete. The new On-Page SEO is about creating "Answer Assets" —deep, authoritative pieces of content built on original research, gen...

E-E-A-T GAIO On-Page SEO SEO Challenges SEO Editor SEO For Growth SEO Optimization SEO Performance SEO Strategies Selling

Oct 8, 2025 Insights

The Old Career Playbook Is Obsolete, Welcome to the New Minimum

The Old Career Playbook Is Obsolete, Welcome to the New Minimum

TL;DR: The comfortable career scripts we grew up with—a stable 40-year job or a lifelong local business—have been rendered obsolete by AI and the globalization of talent. In this "Great Flattening," t...

AI Agile Methodology Career Career Adaptability Career Advancement Career Advice Creator Economy Remote Working SEO Selling

Oct 7, 2025 Insights

The AI Invisibility Crisis: A CEO's Troubleshooting Guide to Getting Cited by ChatGPT

The AI Invisibility Crisis: A CEO's Troubleshooting Guide to Getting Cited by ChatGPT

TL;DR: If your brand is not being cited by AI assistants like ChatGPT, you don't have a traffic problem; you have a retrieval problem . This invisibility almost always stems from five critical failure...

Generative Ai LLM SEO Local SEO Mercury Technology Solution SEO SEO Challenges SEO For Growth SEO Optimization SEO Strategies Selling

Oct 5, 2025

Breaking the Bottleneck: How Enterprise Teams Can Win AI Visibility

Breaking the Bottleneck: How Enterprise Teams Can Win AI Visibility

TL;DR: Most enterprise teams will fail at LLM SEO, not due to a lack of strategy, but because internal legal and compliance bottlenecks kill the required velocity . In the fast-paced world of AI answe...

LLM LLM SEO LLMs SEO For Growth SEO Optimization SEO Strategies SEO Workflow Optimizer Search Engine Marketing Search Engine Optimization Selling

Sep 23, 2025

The LLM Seeding Playbook: A Step-by-Step Guide to Getting Cited by AI

The LLM Seeding Playbook: A Step-by-Step Guide to Getting Cited by AI

TL;DR: To win in the AI era, you need to shift your focus from clicks to citations. LLM Seeding is the practice of publishing high-value, AI-friendly content in the formats and places that Large Langu...

LLM LLM SEO SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies SEvO Selling

Aug 31, 2025

The Human-First Mandate: My Analysis of Perplexity's "Anti-SEO Strategy" and the Future of Trust

The Human-First Mandate: My Analysis of Perplexity's "Anti-SEO Strategy" and the Future of Trust

TL;DR: The recent buzz around Perplexity's "Discover" pages, often mislabeled as programmatic SEO, reveals a profound strategic insight for the AI era. A technical analysis shows these pages are delib...

GAIO LLM SEO Programmatic SEO SEO Challenges SEO For Growth SEO Strategies SEvO Search Engine Optimization Selling Senior Executive

Aug 30, 2025

Your AI Search Strategy Isn't Scalable. Here's How to Fix It.

Your AI Search Strategy Isn't Scalable. Here's How to Fix It.

TL;DR The Problem: Trying to manually create unique content to please every individual AI model ( is an unwinnable, unscalable strategy. Each AI has its own biases and preferred data sources. The Solu...

E-E-A-T Everywhere LLM LLM SEO SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO Strategies SEO Strategy SEvO Selling

Aug 22, 2025

The Curated Web: A CEO's Guide to Google's Web Guide and the Future of Semantic Search

The Curated Web: A CEO's Guide to Google's Web Guide and the Future of Semantic Search

TL;DR: Google's new " Web Guide " feature signals a pivotal moment in the evolution of search, moving from a simple list of links to an AI-curated map of meaning. This system uses a "query fan-out" te...

GDPR Generative Ai Gig Economy Gitlab Google Search SEO SEO In Japan SLA Commitment Selling Sem

Aug 17, 2025

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