Insights Blog | Tags: seo-for-growth-18121 | MERCURY

338 Articles

SEO For Growth ×

An ROI-Driven Guide to Engineering Predictable Returns from KOL Collaborations

An ROI-Driven Guide to Engineering Predictable Returns from KOL Collaborations

TL;DR: Why do 90% of influencer collaborations result in nothing more than a vanity screenshot? The answer is a failure of strategy. Most brands treat KOL marketing as a game of chance, not a predicta...

SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO Friendly SEO In Japan SEO Optimization SEO Strategies

Nov 20, 2025 Insights

SEO Hunting Plan #1: Don’t Pay US$2,000 for a Basic Report! 3 Minutes to Master Top-Tier Keyword Strategy

SEO Hunting Plan #1: Don’t Pay US$2,000 for a Basic Report! 3 Minutes to Master Top-Tier Keyword Strategy

TL;DR: Recently, a netizen cried to me that an "SEO Studio" quoted them $2,000 USD a month, with a six-month lock-in (totaling over $12,000), just to do basic "keyword planning." This is robbery. Keyw...

Local SEO SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Strategies

Nov 19, 2025 Insights

The Great Disintermediation: Google's AI Travel Play is Not an Update, It's a Structural Attack

The Great Disintermediation: Google's AI Travel Play is Not an Update, It's a Structural Attack

TL;DR: Google just unveiled an AI-powered travel planning suite that triggered an immediate drop in Expedia and Booking's stock prices. This isn't a feature update; it's a structural attack on the ent...

AI Generative Ai Google Local SEO Mercury Technology Solution Mercury Technology Solutions SEO For Growth SEO Optimization SEO Strategies pSEO

Nov 18, 2025 Insights

The AI Invisibility Crisis: A CEO's Troubleshooting Guide to Getting Cited by ChatGPT

The AI Invisibility Crisis: A CEO's Troubleshooting Guide to Getting Cited by ChatGPT

TL;DR: If your brand is not being cited by AI assistants like ChatGPT, you don't have a traffic problem; you have a retrieval problem . This invisibility almost always stems from five critical failure...

1000 True Fans AI AI SEO AI SEO Tools SEO Analytics SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Strategies

Nov 17, 2025 Insights

The Shiseido Crisis: A Strategic Warning on the Collapse of "Functional" Branding

The Shiseido Crisis: A Strategic Warning on the Collapse of "Functional" Branding

TL;DR: Shiseido's 33.35 billion JPY loss is not a simple recession or an "aging" problem. It is a profound strategic failure of branding . The company is still selling "function" (ingredients, technol...

Brand Brand Awareness Brand Building Brand Engagement Brand Identity Branding SEO For Growth SEO Strategies SEvO Strategies

Nov 17, 2025 Insights

The Trust Layer: Build Authority Beyond Your Website for AI Search

Mercury Technology Solution (Hong Kong)

The Trust Layer: Build Authority Beyond Your Website for AI Search

TL:DR .You've perfected your on-page SEO, but AI chatbots still aren't citing you as a source. The missing piece is your off-site "Trust Layer." This guide provides a practical framework for building ...

E-E-A-T SEO Challenges SEO For Growth SEO Fundamentals SEO In Japan SEO Optimization SEO Services SEO Specialist SEO Strategies SEvO

Nov 17, 2025 Insights

From AI-Generated to AI-Citable: An Executive's Guide to Engineering Digital Authority

From AI-Generated to AI-Citable: An Executive's Guide to Engineering Digital Authority

TL;DR: The era of simply generating content with AI is over; it's a race to the bottom that creates noise, not authority. The new strategic imperative is to create AI-citable content—verifiable, struc...

Gantt Charts Generative Generative Ai SEO SEO Challenges SEO For Growth SEO Fundamentals SEO In Japan SEO Strategies SEvO

Nov 15, 2025

Your First A.C.I.D. Sprint: How to Build Verifiable Expertise in 90 Days

Your First A.C.I.D. Sprint: How to Build Verifiable Expertise in 90 Days

TL;DR: Knowing you need to build "Authoritative Content" (Pillar 2 of a Future-Proof Career) is one thing; doing it is another. The A.C.I.D. Sprint is our agile, 90-day framework for rapidly building ...

James Wong MERCURY Mercury Technology Solutions SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Strategies SEvO Sem

Nov 14, 2025

Beyond Tactics: How to Become the Source in ChatGPT and Claude

Beyond Tactics: How to Become the Source in ChatGPT and Claude

It’s the question every CMO is asking in 2025: "Why does ChatGPT recommend my competitor and not me?" Many brands are just now realizing that the "traditional SEO" playbook is insufficient for the new...

LLM LLM SEO Large Language Model SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 14, 2025

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

As a CEO in the tech world, I'm surrounded by "noise." I see it every day on social media (SNS), on news feeds, and in pitch meetings. It’s a constant stream of overnight successes, miracle hacks, and...

SEO SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 13, 2025

The Great Unfriending: A CEO's Analysis of AI's Assault on Social Media

The Great Unfriending: A CEO's Analysis of AI's Assault on Social Media

TL;DR: Social media usage is in a measurable decline from its 2022 peak, a trend that directly correlates with the explosive rise of Generative AI. This is not a coincidence. AI is launching a four-pr...

GAIO Generative Ai SEO Analytics SEO Challenges SEO For Growth SEO Optimization SEO Strategies SEvO Social Media Social Media Criticism

Nov 11, 2025

The Experience Curse: Why Your 10-Year Career Is Now Your Biggest Liability

The Experience Curse: Why Your 10-Year Career Is Now Your Biggest Liability

TL;DR: A wave of high-performing 35-45 year-old (Y-Generation/Millennial) professionals are being laid off. This isn't a failure of their competence; it's a brutal "asset mismatch." The three core ass...

Generation Z Gig Economy Job Displacement Job Loss Loyalty SEO Challenges SEO For Growth SEO Integration SEO Strategies Social Responsibility

Nov 11, 2025

1
2
3
4
5

About us

Mercury Technology Solution is a leading provider of innovative digital transformation services tailored to meet the diverse needs of modern businesses.

Archives