James Huang The SEO Showdown: Why Topical Authority Beats Chasing Keywords (Especially in the Age of AI) TL;DR: Many businesses grapple with a core SEO dilemma: chase those high-volume, hyper-competitive keywords, or invest in building deep "topical authority"? As we navigate 2025, with both Google's sop... AI AI SEO AI SEO Tools LLM LLM SEO Large Language Model Large Language Models Large Language Models Ai SEvO Topical Authority