HONG KONG – July 17, 2025 – Mercury Technology Solutions today announced the launch of a new, automated integration module designed to significantly enhance the Search Engine Marketing (SEM) experience for its clients. This powerful solution directly connects a client's Mercury CMS or e-commerce website with their Google Ads account, enabling advanced, privacy-safe conversion tracking to provide a clearer, more accurate measure of advertising results.
In the complex landscape of digital advertising, businesses often struggle to accurately attribute sales and conversions to specific ad campaigns, leading to inefficiencies in marketing spend. Mercury's new tool addresses this challenge head-on by leveraging Google's Enhanced Conversions feature.
The module facilitates the secure transmission of user-provided data, product information, and transaction details from the client's website to Google Ads via the Google Tag. Critically, all first-party customer data, such as email addresses, is sent in a privacy-safe manner, using industry-standard SHA256 hashing to protect user information. This hashed data allows Google to more accurately match customers who have interacted with an ad to the conversions that occur on the website, even in environments where traditional tracking methods may be limited.
"Today's marketers face a dual mandate: prove the ROI of every dollar spent, while rigorously protecting customer privacy," said James, CEO of Mercury Technology Solutions. "Our new Google Ads integration module is engineered to solve both challenges. By enabling Enhanced Conversions in a secure, automated fashion, we are giving our clients clearer, more reliable data to make smarter marketing investments. This is perfectly aligned with our mission to 'Accelerate Digitality' by providing tools that are not only powerful but also responsible."
The key benefits of the new solution include:
- Accurate Conversion Tracking: Provides a more complete picture of ad performance by capturing conversions that might otherwise be missed.
- Enhanced ROI Measurement: Allows businesses to better understand the true return on their ad spend.
- Privacy-Centric Design: Protects customer data through secure, one-way SHA256 hashing.
- Streamlined Operations: Automates the complex process of connecting website data with the Google Ads platform.
The new Google Ads integration module is now available for all clients utilizing the Mercury Content Management System (CMS) and our e-commerce solutions.
About Mercury Technology Solutions Mercury Technology Solutions empowers brands to significantly improve business operations, elevate marketing effectiveness, and boost overall efficiency through the strategic implementation of cutting-edge technology. We develop software and provide strategic services to help our customers succeed in a digital world.
