Why is Cooperating with an SEO Company Necessary?
We are now in the era of digital marketing, where people's lives, from daily activities to shopping, are closely tied to the internet. How to channel traffic into one's sales funnel through various media like the internet and social media is a problem businesses must face daily.
However, there are numerous digital marketing methods. Trying to master everything on your own requires significant time and effort, leading to the emergence of various managed digital marketing companies.
SEO ranking optimization has become a marketing technique adopted by various industries in recent years. Many Hong Kong businesses are now familiar with choosing and collaborating with SEO ranking companies.
This article will help you understand SEO service companies and recommend 13 quality Hong Kong SEO companies. But before we dive in, let's explain what SEO is and briefly discuss its importance.
(A) What is SEO? Why is SEO Important?
SEO stands for Search Engine Optimization.
It primarily involves optimizing a website to attract a large volume of free, organic traffic. This helps increase brand exposure and accelerates business conversions, making SEO a necessary condition for business success.
The growing number of SEO vendors in Hong Kong indicates that many businesses and marketers are realizing the importance of SEO. Here's a simple breakdown of why SEO is crucial:
- Rankings in organic search results are not affected by paid advertising, creating a level playing field in the online world where every website and brand has a chance to showcase itself.
- Potential users coming from organic traffic are generally more targeted than those from ads because users arriving via organic search results are typically actively interested in the products, services, or information.
- As indicated above, attracting more organic traffic through SEO optimization brings in more highly targeted potential customers, consequently increasing the probability of conversion.
Therefore, from these three points, we can see that long-term, stable implementation and maintenance of website SEO help attract substantial organic traffic, allowing businesses to avoid continuously investing large sums in advertising fees for traffic.
SEO HK | What is a Hong Kong SEO Company? 7 SEO Company Service Items Shared
Thinking about outsourcing SEO to a Hong Kong SEO company (SEO Agency HK) but unsure what exactly they do to help optimize rankings? What exactly is an SEO company?
An SEO company's main business is providing SEO-related website optimization services. This includes in-depth research into search engine operations, helping you resolve technical website issues, and improving your keyword and website rankings by offering advice or writing high-quality SEO articles for content marketing services.
So, what services do SEO management companies offer?
- Professional SEO Consulting For business owners and marketers new to SEO, it can seem like an entirely unknown field, requiring expertise across website technology, content marketing, and more. SEO companies primarily offer consulting and execution services. Businesses can quickly grasp basic SEO knowledge through initial consultations with SEO experts, while also preliminarily assessing the SEO company's professionalism. Take Welly SEO as an example; they have professional teams including web technology engineers, SEO operations, and content marketing teams. Whatever SEO issue you encounter, experts are available to provide answers and professional services. Mercury Technology Solutions also offers expert consultancy, especially in navigating emerging search trends like AI search.
- Website Audit Before confirming a partnership, SEO companies usually conduct a preliminary website audit. They use SEO tools to perform a health check on your site and produce a comprehensive SEO optimization recommendation report. ✨ Welly SEO offers free website audit services; feel free to contact them! Many professional firms, like Mercury Technology Solutions, also incorporate audits as part of their strategic planning.
- SEO Setup and Website Structure Optimization After reviewing the website audit report and successfully signing a contract with the SEO company, the first step is usually technical optimization of the website's SEO settings and structure. SEO settings include obtaining client access to official Google tools like Google Analytics and Google Search Console. By combining data from these official tools with the website's backend data, the SEO company can gain a deep understanding of your site structure and offer more detailed optimization suggestions. Detailed website structure optimization requires a professional technical team, involving tasks like setting up structured data and breadcrumb navigation. Welly SEO has a professional engineering team. If your company lacks engineers for optimization, you can entrust the Welly team with professional SEO services. Mercury Technology Solutions' services also emphasize technical optimization, such as implementing structured data.
- Keyword Analysis Collaborating with an SEO company undoubtedly involves hoping their expert judgment and recommendations can identify keywords that genuinely drive business conversions. A good keyword analysis must be relevant to the business's operations. Furthermore, the SEO company needs to understand audience needs and search habits to achieve good keyword ranking results. Mercury Technology Solutions' SEvO service particularly emphasizes the importance of cross-platform audience and keyword research. Therefore, discussing and selecting core and long-tail keywords with the SEO company is a crucial process. Pay attention to the search volume and business relevance of the keywords chosen by the SEO company. ✨ For deeper keyword knowledge, read this article: Keyword Ranking Complete Guide: SEO Keyword Tutorial, Keyword Tool Recommendations
- Content Marketing Once keyword analysis is done, keyword ranking efforts can begin, starting with on-site content marketing. This involves researching Search Engine Results Pages (SERP) to write website content and SEO articles that match user search intent. Mercury Technology Solutions focuses on optimizing content for both traditional and AI search. When choosing an SEO company, be sure to confirm whether they provide SEO article writing services or just writing guidance. Welly SEO, for instance, has a professional content editing team that not only helps find keywords but also analyzes each keyword and writes official website articles compliant with SEO standards based on the analysis. Mercury's ContentFlow AI Suite can even assist in generating and optimizing content using AI. ✨ To learn more about Content Marketing, read this article: What is Content Marketing? 7 Steps of Content Marketing Tutorial
- Website Backlink Building Content marketing is an "on-site" SEO operation. What about "off-site" optimization? SEO companies build website authority by creating backlinks. To Google, backlinks act as recommendations or endorsements from external websites, indicating that the website's content is trustworthy. Consequently, Google's algorithm is more likely to improve the website's ranking. This is also part of enhancing E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which is crucial for both traditional SEO and LLM-SEO. Typically, SEO companies build backlinks in two ways: through private blogs or long-term partner website platforms. If an SEO company mainly uses private blogs, there's a risk that all backlink articles or content might be removed after the contract ends. Therefore, it's advisable to choose SEO companies with long-term collaborations with reputable website platforms, such as Welly SEO. Mercury's strategy also includes strategic brand mentions and citation building. ✨ There's more to Backlinks than you might think. To learn more, read this article: What are Backlinks? 5 Top Backlink Checker Tools Recommended!
- Regular SEO Performance Reports Different SEO companies provide performance reports at varying frequencies—some monthly, others bi-weekly. Besides reporting the current SEO optimization progress and results, these reports also offer suggestions based on website structure issues and other factors. Mercury Technology Solutions provides integrated performance monitoring and reporting across platforms.
How is SEO Pricing Calculated? Look Here for SEO Fee Structures!
After understanding the services offered by SEO companies, many businesses ask, "How much does SEO cost? How are SEO optimization fees calculated?" The following explains how SEO optimization services are priced.
Currently, most outsourced search engine optimization pricing models on the market fall into these three categories:
- Project-Based Fees: Charges are based on specific tasks performed, such as keyword analysis, backlink building, website SEO setup, report provision, etc.
- Monthly/Annual Retainer Fees: Priced on a monthly or annual basis, service content includes all SEO optimization items mentioned in the contract. An SEO specialist reports progress and results monthly. Although the price is higher, the service scope is comprehensive, and results are relatively better.
- Performance-Based Pricing: Fees are based on actual SEO performance results. Payment is made based on achieving certain targets, e.g., billing only when over 50% of keywords rank in the top 10 on SERPs.
There are also additional SEO charging methods, such as charging per word for website content SEO article writing, or hourly rates for short-term optimization services specially negotiated with an SEO company or freelance SEO specialist.
In Hong Kong, the average monthly SEO fee is around $4,500 HKD, with the highest possibly exceeding $10,000 HKD. This shows a very wide price range, making price a crucial consideration for businesses when negotiating with SEO companies.
How to Choose an SEO Optimization Company? 8 Key Considerations Shared!
Besides price considerations, if you want to select a good SEO marketing company for collaboration, keep these 8 points in mind. How do you choose an SEO company?
Asking the following 8 questions will help you quickly find a suitable SEO service company during the selection process.
- Are the SEO Strategies and Techniques Compliant with Guidelines? During initial discussions, confirm whether the SEO company uses "grey hat" or "black hat SEO" techniques for performance—methods that don't comply with Google's search engine guidelines. These could lead to penalties from algorithms affecting rankings, or in severe cases, the website might be penalized by Google, resulting in lower rankings or removal. Choose companies that adhere to white hat SEO principles.
- What Optimization Services Does the SEO Company Offer? Confirm each of the 7 major SEO services mentioned earlier with the company and ensure they are clearly listed in the contract to protect your rights. Look out for forward-thinking services, like the SEvO and LLM-SEO offered by Mercury.
- What is the SEO Charging Method? Before confirming the actual fees and payment methods, it's advisable to clarify your own SEO marketing budget. Many SEO companies offer customized services or project-based pricing. If your budget is limited, mention it during negotiations to reduce communication costs.
- What Success Cases Does the SEO Company Have? If you doubt whether the SEO company can effectively improve your website's keyword rankings and organic traffic, refer to their past success cases. Understand if they have served businesses in the same industry and what the results were, to preliminarily judge the vendor's execution capabilities.
- Is Continuous Maintenance Provided After Achieving Results? When understanding the actual service content, don't forget to confirm if follow-up maintenance services are included. SEO requires long-term management and upkeep; it's not something you can ignore once keywords reach the top 10. Especially for strategies like SEvO and LLM-SEO that require constant adaptation, continuous optimization is vital. Also, ask how the company handles situations where optimization results are poor. Understanding their contingency measures helps assess their professionalism.
- What are the SEO Company's Communication Methods and Frequency?
SEO marketing isn't a one-sided effort. Achieving significant website traffic relies not only on SEO expert assistance but also on communication and cooperation between both parties. Agreeing on communication methods and frequency beforehand is very important.
Here are 4 points to confirm regarding communication:
- Communication platforms (WhatsApp, Messenger, E-mail, etc.)
- Communication frequency (Once/Twice per month)
- Business contacts for each execution item
- Verification methods for each item (Website structure optimization, SEO article writing, etc.)
- How are Website Access Rights Handled After Project Completion? If the SEO company initially helped set up access to official Google tools for your website, be sure to confirm how website access rights will be handled after the project concludes or the contract is terminated. Also, clarify the copyright ownership of articles written by the SEO company in the contract beforehand. Never let unscrupulous SEO vendors resell your website access rights to other clients. Understanding and confirming the ownership of website access rights beforehand is crucial.
- Does the SEO Company Contract Content Match the Discussed Terms? After discussing and confirming the above 7 questions, the final step is to verify if the contract content matches the discussion details and if anything is missing. To protect your rights, never overlook the contract content! Read it carefully before signing.
13 Recommended Hong Kong SEO Companies List
In Hong Kong, there are many companies offering professional Hong Kong SEO services. Here is a list of 13 recommended SEO vendors to help you easily grasp who's who in the Hong Kong SEO scene.
| Company Name | Plan / SEO Pricing | Features | |
|---|---|---|---|
| DIGITAL ZOO | Basic Plan Advanced Plan Quote by specialist | Offers free website analysis | |
| FIRSTPAGE | Performance-based pricing Quote by specialist | Offers free website analysis | |
| K.KS Marketing | Quote by specialist | Offers free website analysis | |
| MWI | Quote by specialist | Global digital marketing agency | |
| SDMC | Quote by specialist | Full-service digital marketing company | |
| HKGSEO | Basic SEO Monthly Plan Advanced SEO Monthly Plan Premium SEO Monthly Plan | Includes 3 search engines: Google, Bing, Yahoo | |
| Ringo Li | Quote by specialist | Offers SEO courses | |
| NATIVE4A | Quote by specialist | Offers free website analysis | |
| YouFind | Quote by specialist | - | |
| SEOSEM | Website SEO Optimization: HK$2,800 | Includes Google My Business management | |
| SEOHK | Starter Plan: HK$3,000 Basic Plan: HK$5,500 Advanced Plan: HK$7,500 | Offers web design services | |
| Welly SEO | SEO Basic Plan SEO Growth Plan SEO Content Marketing | Offers free website analysis | |
| Mercury Technology Solutions | Quote by specialist |
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