James Huang Thank You! Embracing Change: Mercury's Strategic Shift from B2B to B2C TL;DR: In April 2020, Mercury Technology Solution transitioned from B2B to B2C to align with our core beliefs and independently shape our pr... Adaptability Adaptable Business Strategy B2C Best Practices Brand Identity Change Management Changing Consumer Habits Delivery Capabilities Localised App Modules Revenue
James Huang The future of Brands, as a Service (BaaS) TL;DR: As consumer expectations shift towards meaningful experiences, brands must evolve beyond products to offer personalized services that enhance customer lives. Technology enables brands to scale ... Brand Brand Awareness Brand Building Brand Engagement Brand Experience Brand Growth Brand Identity Brand Launch Brand Services Brand Visibility
