Tags: local-seo-17301 | MERCURY

70 Articles

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The Great Rebalancing: Our Guide to Shifting from PPC Spend to Predictable SEO

The Great Rebalancing: Our Guide to Shifting from PPC Spend to Predictable SEO

TL;DR: For over a decade, marketing budgets have been paradoxically skewed towards Pay-Per-Click (PPC), despite Search Engine Optimization (SEO) driving significantly more traffic. This was due to a s...

Local SEO SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies

Aug 27, 2025 Insights

ChatGPT is an energy guzzler. These things you’re doing are worse.

Michael J. Coren

ChatGPT is an energy guzzler. These things you’re doing are worse.

TL;DR AI services, such as ChatGPT, are recognized for their high energy consumption. Digital habits, including streaming and gaming, contribute significantly to carbon emissions. A holistic view of e...

AI Energy Consumption Generative Ai Local SEO Open Dns Personal Experiences SEO For Growth SEO Optimization SEO Services SEO Strategies

Aug 27, 2025 AI News

The Unvarnished Truth: 20 Contrarian Principles for Modern Entrepreneurs

The Unvarnished Truth: 20 Contrarian Principles for Modern Entrepreneurs

TL;DR: Success in entrepreneurship requires moving beyond romantic fantasies and embracing a set of pragmatic, often uncomfortable, truths about psychology, positioning, and value. This post outlines ...

Best Practices Business Success Educational Transformation Effective Communication Entrepreneurial Mindset Entrepreneurship Local SEO Localized SEO Strategies SEO Optimization SEO Strategies

Aug 20, 2025 Insights

The CMO's Perfect Storm: A 5-Part Survival Guide for the New Era of Marketing

The CMO's Perfect Storm: A 5-Part Survival Guide for the New Era of Marketing

TL;DR: The role of the Chief Marketing Officer has never been more critical or more challenging. A "perfect storm" of shifting consumer behavior, intense competition, rapid technological change, econo...

AI AI SEO CMO Challenges LLM SEO Local SEO SEO And CRO Integration SEO Optimization SEO Strategies

Aug 17, 2025 Insights

The New SEO Alphabet: A CEO's Guide to AEO, GAIO, LLMO, and the Power of a Unified SEvO Strategy

The New SEO Alphabet: A CEO's Guide to AEO, GAIO, LLMO, and the Power of a Unified SEvO Strategy

TL;DR: The rise of AI has fractured the world of search optimization into a confusing alphabet of new strategies. Traditional SEO remains the foundation for being discoverable. AEO (Answer Engine Opti...

AI SEO LLM LLM SEO 101 Guide Local SEO SEO Challenges SEO In Japan SEO Services SEO Strategies SEvO Search Engine Optimization Selling

Aug 16, 2025 Insights

The Myth of the Universal Playbook: Our Guide to Hyper-Contextual Local SEO

The Myth of the Universal Playbook: Our Guide to Hyper-Contextual Local SEO

TL;DR: The era of the "one-size-fits-all" local SEO checklist is over. A new, large-scale Yext analysis of 8.7 million Google search results confirms that the tactics required to win in local search v...

Local SEO Localized SEO Strategies SEO SEO Analytics SEO Challenges SEO For Growth SEO Strategies SEO Tool Search Engine Marketing Search Engine Optimization

Aug 16, 2025 Insights

Big Tech’s A.I. Data Centers Are Driving Up Electricity Bills for Everyone

Electricity rates for individuals and small businesses could rise sharply as Amazon, Google, Microsoft and other technology companies build data centers and expand into the energy business....

Electric Car Electric Vehicles Energy Consumption Google Local SEO Microsoft SEO Strategies Search Engine Marketing Search Engine Optimization Tech Giants

Aug 14, 2025 AI News

Intelligent Local Visibility: An AI-Powered Blueprint for Dominating Local Search

Intelligent Local Visibility: An AI-Powered Blueprint for Dominating Local Search

TL;DR: The game of local SEO has fundamentally changed. As consumers increasingly turn to AI assistants for personalized, conversational recommendations, simply being "near me" is no longer enough. Th...

Local SEO Localized SEO Strategies Mercury Mercury Technology Solution Mercury Technology Solutions SEO In Japan SEO Services SEO Strategies SEvO Search Engine Optimization

Aug 4, 2025 Insights

AI Is Reshaping SEO: A New Era of Digital Marketing

Mercury Technology Solution (Hong Kong)

AI Is Reshaping SEO: A New Era of Digital Marketing

Do you know how important " AI SEO " really is? In the current era where AI search has become a part of daily life, is relying solely on traditional SEO truly enough? SEO is the foundation of exposure...

AI SEO LLM LLM SEO Local SEO SEO For Growth SEO Fundamentals SEO Optimization SEO Strategies SEvO Search Engine Optimization

Aug 3, 2025 Research

The One-Prompt Test: Is Your Homepage Invisible to AI?

The One-Prompt Test: Is Your Homepage Invisible to AI?

TL;DR: In the new age of AI-driven discovery, your homepage must clearly and instantly answer one critical prompt: "What is [your company] and why is it better than [your competitor]?" If it fails thi...

AEO (Answer Engine Optimization) AI AI SEO AI SEO Tools GAIO Generative Ai Large Language Model Large Language Models Local SEO SEO SEO Challenges SEO Strategies

Jul 29, 2025 Insights

The Unnerving Future of A.I.-Fueled Video Games

Game designers have used artificial intelligence since the 1980s. But digital characters demonstrating self-awareness is a far cry from the ghosts chasing Pac-Man....

Local SEO SEO In Japan SEO Strategy

Jul 28, 2025 AI News

"Building in Public" Is Not Enough: A Founder's Guide to Getting Discovered in the AI Era

"Building in Public" Is Not Enough: A Founder's Guide to Getting Discovered in the AI Era

TL;DR: The "build in public" movement is a powerful tool for transparency and community, but it is not a complete discoverability strategy for the modern era. As AI-powered search becomes the new top ...

AEO (Answer Engine Optimization) AI AI SEO AI SEO Tools AI arms race GAIO LLM SEO Local SEO SEO SEO Challenges SEO For Growth SEO Performance SEO Strategies

Jul 24, 2025 Insights

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