James Huang Creating 'Answer Assets': A Guide to Generative Engine Optimisation (GEO) TL;DR The Goal: Create "Answer Assets"—comprehensive, self-contained pieces of content designed to be the definitive source for AI search engines. The Mindset: Shift from writing short "blog posts" to... E-E-A-T LLM SEO SEO SEO Challenges SEO For Growth SEO In Japan SEO Integration SEO Optimization SEO Strategies SEvO
News Editor How AI will change the browser wars How AI Will Change the Browser Wars TL;DR AI is emerging as a critical factor in the ongoing browser wars. Major tech companies are leveraging AI to drive user engagement and retention. The strategic ... AI AI arms race SEO Challenges SEO In Japan SEO Integration SEO Optimization SEO Performance SEO Services SEO Specialist SEO Strategies
News Editor Is This an A.I. Bubble? + Meta’s Missing Morals + TikTok Shock Slop “It’s beyond enormous. It’s unprecedented.”... SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO Friendly SEO In Japan SEO Optimization SEO Performance SEO Strategies SEO Strategy
James Huang Beyond Keywords: Our "A.C.I.D." Framework for Dominating AI Search TL;DR: In the new era of AI-powered search, traditional keyword research is failing. Visibility is no longer won by targeting keywords, but by answering the specific questions your audience asks AI. W... AI AI SEO AI SEO Tools Mercury's Context Injection Framework™ SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Strategies SEvO
James Huang SEO vs. PPC: A CEO’s Guide to Smart Digital Investment By James, CEO of Mercury Technology Solution | August 23, 2025 | 20 minute read TL;DR Choosing between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising is a critical decision for a... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Friendly SEO Fundamentals SEO In Japan SEO Strategies SEO Strategy
News Editor A.I. Travel Tools Are Everywhere. Are They Any Good? A.I.-powered tools can help you plan trips, squeeze value out of loyalty programs and translate languages. But don’t give up Google Flights just yet.... AI AI SEO AI SEO Tools Ai In Business Loyalty Program Loyalty Programs SEO Fundamentals SEO In Japan SEO Strategies Search Engine Optimization
News Editor Beware America’s AI colonialism Beware America’s AI Colonialism TL;DR The rise of artificial intelligence (AI) raises concerns about a new form of colonialism in global geopolitics. The U.S. is increasingly leveraging its tech domin... AI AI Privacy Concerns Ai Regulation Artificial Intelligence SEO Challenges SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies
James Huang Why We Rejected the PPC Playbook: The Origin of Mercury's Digital Strategy TL;DR: Early in our journey, we were challenged by our advisor, Mr. John Tsang , to build our brand's reputation. The conventional path was to invest heavily in PPC/SEM, but our analysis showed the RO... 1000 True Fans Generative Ai SEO SEO For Growth SEO In Japan SEO Optimization SEO Strategies SEvO Search Engine Marketing Search Engine Optimization
James Huang The Innovator's Gambit: A Contrarian Guide to Building a High-Success Startup TL;DR: The romanticized myth of the "0-to-1" startup, born from a flash of unique genius, is one of the most dangerous in business. A far more pragmatic and higher-probability path to success is what ... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO Friendly SEO In Japan SEO Optimization SEO Strategies
News Editor Meta and Character.ai probed over touting AI mental health advice to children TL;DR Meta and Character.ai face investigation for promoting AI mental health advice to children. The Texas Attorney General has joined the Senate in scrutinizing these practices. Concerns revolve aro... AI AI Privacy Concerns Ai Regulation SEO Challenges SEO For Growth SEO In Japan SEO Performance SEO Services SEO Strategies SEO Strategy
James Huang The AI Echo Chamber: New Data Reveals a Critical Bias in Search and How to Respond TL;DR: A new peer-reviewed study has confirmed a startling bias in the digital ecosystem: AI systems often prefer content written by other AIs. This creates a significant strategic risk for businesses... AI AI SEO AI SEO Tools Ai Collaboration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Strategies
News Editor How AI might save more energy than it soaks up How AI Might Save More Energy Than It Soaks Up TL;DR Smart appliances and sensors powered by AI can significantly reduce energy waste. The implementation of AI technology promises efficient energy con... AI Energy Consumption SEO Analytics SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Services SEO Strategies Sustainability
