Tags: seo-strategy-18133 | MERCURY

39 Articles

James Hang × SEO Strategy ×

The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

TL;DR: I recently had a candid conversation with an executive about his company's disastrous ERP implementation. His story is tragically common. The vast majority of ERP projects fail not because of t...

ERP ERP System SEO SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies SEO Strategy

Nov 28, 2025 Insights

Your Keywords Don't Matter if Your Strategy Is Wrong

Your Keywords Don't Matter if Your Strategy Is Wrong

TL;DR The New Rule: For years, I said, "Write for toddlers and drunk adults." Now, the rule is: "Write for toddlers, drunk adults, and LLMs ." Clarity beats everything. The Old Mindset: I just had a c...

LLM LLM SEO LLMs SEO Analytics SEO Challenges SEO For Growth SEO Friendly SEO Strategies SEO Strategy Settlement

Nov 7, 2025 Insights

Fired in Your 40s? It’s Not an Ability Crisis, It’s a Business Model Failure.

Fired in Your 40s? It’s Not an Ability Crisis, It’s a Business Model Failure.

TL;DR You Weren't Fired, Your "Business" Failed: Getting laid off mid-career is rarely about incompetence. It’s a sign that your personal "business model"—how you generate value—has become obsolete. T...

Business Model Business Success Job Interview Job Loss Job Security Job Trends SEO For Growth SEO Strategies SEO Strategy Selling

Nov 1, 2025 Insights

From Clicks to Citations: Why Your Old SEO Playbook Is Obsolete in 2025

From Clicks to Citations: Why Your Old SEO Playbook Is Obsolete in 2025

TL;DR: For two decades, digital marketing worshipped the click. That era is over. We are in a seismic transition from a search landscape that values clicks to one that values citations . If your 2025 ...

GAIO Generative Ai LLM SEO SEO Challenges SEO In Japan SEO Optimization SEO Strategies SEO Strategy SEvO SLA Commitment

Oct 29, 2025 Insights

The "Shifting Zero" Framework: A Mental Model Explaining Why Young Radicals Become Old Conservatives and How to Strategically Navigate Change in Business and Society

The "Shifting Zero" Framework: A Mental Model Explaining Why Young Radicals Become Old Conservatives and How to Strategically Navigate Change in Business and Society

TL;DR Labels are lazy. Classifying ideas as "left" or "right," "innovative" or "outdated," often obscures the real debate. A better mental model is needed. Use a number line. Imagine the "status quo" ...

Change Change Management SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Strategies SEO Strategy Social Fabric Social Responsibility

Oct 18, 2025 Insights

Wolf Culture vs. Trust Culture: Hong Kong’s Key Advantage in a World That’s Forgetting to Keep Its Promises

Wolf Culture vs. Trust Culture: Hong Kong’s Key Advantage in a World That’s Forgetting to Keep Its Promises

TL;DR: In a global business environment increasingly dominated by aggressive, short-term "wolf culture," Hong Kong's inherent "trust culture" is no longer just a virtue—it's our most powerful competit...

Hong Kong Hong Kong Culture Hong Kong Entrepreneur Hong Kong Market Local SEO SEO In Japan SEO Optimization SEO Performance SEO Strategies SEO Strategy

Oct 12, 2025 Insights

The Definitive Guide to LLM SEO: Architecting Authority with Generative AI Optimization (GAIO)

The Definitive Guide to LLM SEO: Architecting Authority with Generative AI Optimization (GAIO)

The world our clients live in has fundamentally changed. The way they build trust and make their most important decisions has moved from physical locations to the digital realm. This guide is our blue...

Future Technology GDPR Generative Ai Gig Economy LLM SEO SEO Challenges SEO For Growth SEO Optimization SEO Strategies SEO Strategy

Oct 8, 2025 Insights

The New SEO Trinity: Mercury's Master Guide to LLM, GEO, and AEO for AI Dominance

The New SEO Trinity: Mercury's Master Guide to LLM, GEO, and AEO for AI Dominance

TL;DR: The old SEO playbook is dead. In the age of generative AI, success isn't about ranking for keywords; it's about becoming a definitive, citable source of truth. This guide, from James, CEO of Me...

LLM LLM SEO Local SEO SEO Analytics SEO Challenges SEO For Growth SEO Strategies SEO Strategy SEO Workflow Optimizer SEvO

Oct 4, 2025 Insights

Stop the Google Review Misconception

Stop the Google Review Misconception

TL;DR: Many businesses wrongly fear asking for Google reviews, believing it hurts rankings. In reality, Google only prohibits incentivized or manipulated reviews. By focusing on creating share-worthy ...

Local SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies SEO Strategy

Oct 1, 2025 Insights

The Hong Kong SEO Market: A Guide to Finding the Best Agency

The Hong Kong SEO Market: A Guide to Finding the Best Agency

TL;DR: Choosing an SEO agency in Hong Kong requires a specialized approach. The best partners possess deep local knowledge of its bilingual search landscape (Cantonese and English), understand its uni...

Local SEO SEO Challenges SEO For Growth SEO Hong Kong SEO Optimization SEO Services SEO Strategies SEO Strategy SEvO Social Marketing

Sep 22, 2025 Insights

SEO Agency vs. SEO Marketing Agency: A Simple Explainer

SEO Agency vs. SEO Marketing Agency: A Simple Explainer

TL;DR: An SEO Agency is a specialist focused on the technical aspects of search engine optimization—think of them as a surgeon for your website's rankings. An SEO Marketing Agency is a broader strateg...

SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Friendly SEO Fundamentals SEO Strategies SEO Strategy SEO Workflow Optimizer

Sep 18, 2025 Insights

Beyond the Hype: How LLMs Are Actually Changing Digital Marketing in 2025

Beyond the Hype: How LLMs Are Actually Changing Digital Marketing in 2025

TL;DR: The real impact of LLMs in 2025 isn't just about AI writing blog posts. It's a fundamental rewiring of digital marketing across three key areas. Search has shifted from ranking links to becomin...

LLM LLM SEO LLMs SEO SEO For Growth SEO Strategies SEO Strategy SEO Tool SEO Workflow Optimizer SEO-Optimized Blog Posts

Sep 8, 2025 Insights

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