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101 Articles

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The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

The Organ Transplant That Failed: A CEO's Post-Mortem on Why 75% of ERP Projects End in Disaster

TL;DR: I recently had a candid conversation with an executive about his company's disastrous ERP implementation. His story is tragically common. The vast majority of ERP projects fail not because of t...

ERP ERP System SEO SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies SEO Strategy

Nov 28, 2025

The Trust Layer: Build Authority Beyond Your Website for AI Search

Mercury Technology Solution (Hong Kong)

The Trust Layer: Build Authority Beyond Your Website for AI Search

TL:DR .You've perfected your on-page SEO, but AI chatbots still aren't citing you as a source. The missing piece is your off-site "Trust Layer." This guide provides a practical framework for building ...

E-E-A-T SEO Challenges SEO For Growth SEO Fundamentals SEO In Japan SEO Optimization SEO Services SEO Specialist SEO Strategies SEvO

Nov 17, 2025

Beyond Tactics: How to Become the Source in ChatGPT and Claude

Beyond Tactics: How to Become the Source in ChatGPT and Claude

It’s the question every CMO is asking in 2025: "Why does ChatGPT recommend my competitor and not me?" Many brands are just now realizing that the "traditional SEO" playbook is insufficient for the new...

LLM LLM SEO Large Language Model SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 14, 2025

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

Are You a Player or a Spectator? The Mindset That Separates Success from Failure.

As a CEO in the tech world, I'm surrounded by "noise." I see it every day on social media (SNS), on news feeds, and in pitch meetings. It’s a constant stream of overnight successes, miracle hacks, and...

SEO SEO And CRO Integration SEO Challenges SEO Editor SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Nov 13, 2025

The AI Translation Chasm: How Global Brands Are Quietly Breaking International SEO in Japan

The AI Translation Chasm: How Global Brands Are Quietly Breaking International SEO in Japan

TL;DR: A critical, unnoticed flaw is emerging in AI-driven search. When Japanese users ask questions, AI systems are frequently translating English content on the fly and presenting it as the answer, ...

LLM SEO Local SEO SEO Analytics SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Services SEO Specialist SEO Strategies

Nov 6, 2025

LLM SEO (GAIO) vs. Traditional SEO: A Complementary Strategy for Total Digital Authority

LLM SEO (GAIO) vs. Traditional SEO: A Complementary Strategy for Total Digital Authority

In the dynamic world of digital marketing, new acronyms often spark questions of replacement: Is LLM SEO going to kill traditional SEO? Do we abandon our current strategies for something entirely new?...

AI SEO LLM LLM SEO SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Oct 27, 2025

SEO Isn't a Ranking Game Anymore. It's a Business of Influence.

SEO Isn't a Ranking Game Anymore. It's a Business of Influence.

TL;DR: If you still think SEO is just about ranking #1 on Google, you're playing yesterday's game. In the AI era, SEO has evolved from a technical race for clicks into a strategic business of influenc...

AI SEO LLM SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies

Oct 19, 2025

From AI to Table: How AI SEO Bridges Digital Discovery to Real-World Experience for Hong Kong's Culinary Elite

From AI to Table: How AI SEO Bridges Digital Discovery to Real-World Experience for Hong Kong's Culinary Elite

TL;DR: For high-end, local businesses in Hong Kong, the journey from digital discovery to physical experience is critical. This article explains how Mercury's AI SEO consulting , using GAIO and SEVO, ...

Local SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Hong Kong SEO Optimization SEO Performance SEO Services SEO Strategies

Oct 9, 2025

Is AI-Generated Content Bad for SEO? A Data-Backed Answer

Is AI-Generated Content Bad for SEO? A Data-Backed Answer

TL;DR: No, AI-generated content is not inherently "bad" for SEO, and Google will not penalize you simply for using it. However, lazy , unedited, and unoriginal AI content that lacks real expertise is ...

AI AI SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Optimization SEO Services SEO Strategies SEO Strategy

Oct 6, 2025

Adapting SEO for the AI Era: Defining the Narrative, Not Just Chasing Keywords

Adapting SEO for the AI Era: Defining the Narrative, Not Just Chasing Keywords

TL;DR: The SEO game has changed. Backlinks and keywords are no longer enough to win in an era dominated by AI-generated answers. The new strategy is about defining the narrative with deep, clearly str...

AI SEO Ai Text Generation Generative Ai LLM SEO SEO SEO For Growth SEO Fundamentals SEO In Japan SEO Services SEO Strategies

Oct 4, 2025

Stop the Google Review Misconception

Stop the Google Review Misconception

TL;DR: Many businesses wrongly fear asking for Google reviews, believing it hurts rankings. In reality, Google only prohibits incentivized or manipulated reviews. By focusing on creating share-worthy ...

Local SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Strategies SEO Strategy

Oct 1, 2025

The Secret to SEO Success: A Marketer's Guide to Search Intent

The Secret to SEO Success: A Marketer's Guide to Search Intent

TL;DR: Search intent is the "why" behind a user's query. Understanding it is the most critical element of modern SEO. By aligning your content with the four types of intent—Informational, Navigational...

SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Services SEO Specialist SEO Strategies Search Engine Optimization Search Intent

Sep 30, 2025

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