James Huang Brand Visibility: Simple Strategies to Outshine Your Competitors TL:DR: Brand visibility means your company name, logo, and products are frequently seen across various channels, fostering recognition and trust. It's a stepping stone to brand awareness (being rememb... Brand Affinity Brand Awareness Brand Building Brand Engagement Brand Experience Brand Growth Brand Identity Brand Visibility Branding
James Huang Branding 101 for Startups: The Essential Checklist for Digital Success (Part 1) TL:DR: Building a strong startup brand goes beyond a cool logo. It requires a comprehensive "Brand Checklist" including essential visual assets, clear messaging, professional contact points, and a con... Brand Brand Awareness Brand Building Brand Engagement Brand Experience Brand Growth Brand Identity Brand Launch Branding SEO For Growth
James Huang Thank You! Embracing Change: Mercury's Strategic Shift from B2B to B2C TL;DR: In April 2020, Mercury Technology Solution transitioned from B2B to B2C to align with our core beliefs and independently shape our pr... Adaptability Adaptable Business Strategy B2C Best Practices Brand Identity Change Management Changing Consumer Habits Delivery Capabilities Localised App Modules Revenue
James Huang The future of Brands, as a Service (BaaS) TL;DR: As consumer expectations shift towards meaningful experiences, brands must evolve beyond products to offer personalized services that enhance customer lives. Technology enables brands to scale ... Brand Brand Awareness Brand Building Brand Engagement Brand Experience Brand Growth Brand Identity Brand Launch Brand Services Brand Visibility
