Don't Just Rank. Become the Answer.
Your customers are asking AI like ChatGPT, Google, and Gemini for recommendations. If your business isn't the one they suggest, you're becoming invisible.
Mercury's LLM SEO service ensures your brand is the trusted, definitive answer when it matters most.
The New Search: From a List of Links to a Single Answer
For years, the goal of SEO was to get your link on Page 1. That era is ending. Today, millions of users get their answers directly from AI. They ask, "What's the best B2B software for project management?" or "Recommend a trustworthy financial advisor near me."
The AI provides a single, synthesized answer. It doesn't offer a list of ten blue links; it offers a confident recommendation.
This creates a critical visibility gap: If the AI doesn't perceive your brand as the most authoritative, trustworthy, and relevant source, it simply will not recommend you. Traditional SEO is not enough to bridge this gap.
Our Approach: Architecting Authority for the AI Era
To bridge the AI visibility gap, you need a comprehensive blueprint and a systematic process. Our approach is built on a master strategy—The 4 Pillars of Modern SEO—which we implement through our proprietary F.I.N.D.S. operational methodology.
Part 1: The Blueprint — The 4 Pillars of Modern SEO
This is our complete, long-term strategy for building a deep, sustainable competitive moat that dominates both traditional search and AI-driven answers.
- Pillar 1: The Technical Foundation: We ensure your digital presence is flawlessly machine-readable for any crawler by implementing structured data (Schema), ensuring fast site speed (Core Web Vitals), and guaranteeing a clean site architecture.
- Pillar 2: Authoritative Content (GAIO): The engine of your authority. We architect deep, original "Answer Assets" built on proprietary data and unique expert insights to make you the source of the answer.
- Pillar 3: The Trust Layer (SEVO): The public proof that your expertise is recognized. We build a verifiable "Trust Layer" through co-citations, authentic community engagement, and positive third-party reviews.
- Pillar 4: Strategic Intelligence: The modern compass that guides our strategy. We conduct AI visibility audits and track "citation share" to analyze the invisible influence of AI on your traffic.
Part 2: The Process — The F.I.N.D.S. Framework
The F.I.N.D.S. Framework is our step-by-step methodology for systematically building the 4 Pillars, engineering your brand's authority for AI comprehension and trust.
F = Fetchability
Purpose: Ensures AI bots can access and crawl your content flawlessly.
What we do: We conduct a full audit to ensure your core business data is perfectly consistent everywhere. We then implement Schema markup—a specific language for search engines—to clearly label your information, making it effortless for AI to understand and trust.
I = Information Structuring
Purpose: Architects content for AI extraction into "citable chunks".
What we do: We help you map out the critical questions your customers are asking. Then, we work with you to create and optimize your website content (blogs, FAQs, service pages) to be the most comprehensive and helpful resource on those topics, highlighting your team's credentials and expertise.
N = Notability & Verification
Purpose: Establishes credibility through third-party corroboration and consensus.
What we do: We implement a system to monitor your brand's reputation across key platforms (review sites, forums, social media). We help you build the social proof and positive sentiment that AI relies on as a primary trust signal.
D = Definitive Entity
Purpose: Creates a clear, unambiguous, and consistently defined brand identity for AI.
What we do: We ensure your core business data (Name, Address, Phone, Services) is perfectly consistent across the web to eliminate ambiguity for AI models.
S = Signal Synchronization
Purpose: Ensures the core brand message is uniform across every digital touchpoint.
What we do: We develop targeted digital PR and content strategies to earn your brand positive mentions and citations from reputable sources. Each mention acts as a vote of confidence that AIs can see and verify.
Why Your Business Needs To Do LLM SEO in 2025
1. AI Traffic Converts 4.4x Better Than Traditional Search
AI search visitors are 4.4 times as valuable as average organic search visitors based on conversion rate: We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned. Why it matters: Every AI visitor is worth 4 regular visitors in terms of conversion potential
2. AI Traffic Growing 165x Faster Than Organic Search
AI traffic growing 165x faster than organic search across all industries: Gen AI’s 165x Faster Growth Over Organic Signals a Shift in Search. Why it matters: This explosive growth means early adopters will capture the majority of this new traffic source
3. AI Search Will Overtake Traditional Search by 2027
LLM traffic will completely overtake traditional Google search by 2027 according to Semrush: LLM Visibility: The SEO Metric No One Is Reporting On (Yet) Why it matters: Companies not optimizing for AI now will lose majority market visibility in 2 years
4. 800 Million Weekly Active ChatGPT Users (8x Growth)
ChatGPT weekly active users grew 8x from October 2023 to April 2025, now at over 800M: We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned. Why it matters: Your customers are already using AI search – are they finding you?
5. AI Search Market to Reach $108.88 Billion by 2032
AI Search Engines Market expected to reach $108.88 Billion by 2032, from $43.63 Billion in 2025, growing at 14% CAGR: AI Search Engines Market Size and Forecast – 2025-2032. Why it matters: This represents a 150% market expansion – massive opportunity for early positioning
6. AI Search Referrals Surged 1,300% During Holiday Season
AI search referrals to retail sites surged by 1,300% during 2024 holiday season: 80+ Up-to-Date AI Statistics for 2025. Why it matters: Peak shopping periods show explosive AI adoption – missing this means losing peak revenue
7. Traditional Search CTR Dropping 50% Where AI Appears
Organic CTRs declined by 50% where AI Overviews present (1.41% to 0.64%): Do Google’s AI Overviews Threaten Paid and Organic Search Traffic? – Accelerated Digital Media. Why it matters: Traditional SEO alone is losing half its effectiveness – you need AI optimization
8. AI Referral Traffic Grew 123% in Just 6 Months
Between September 2024 and February 2025, referral traffic from generative AI rose by 123%: SMB websites see rising traffic from ChatGPT and other AI engines. Why it matters: The growth is accelerating – waiting means falling further behind competitors
9. 58% of Consumers Use AI for Purchase Decisions
58% of consumers now use AI tools like ChatGPT for product recommendations (up from 25% in 2023): 80+ Up-to-Date AI Statistics for 2025 Why it matters: Majority of buyers are making decisions through AI – if you’re not there, you’re invisible
10. Perplexity Drives 20-30% Conversion Rates on High-Intent Pages
20-30% conversion rates reported from Perplexity traffic on high-intent pages: Answer Engine Optimization (AEO): Your Complete Guide to AI Search Visibility | Amsive. Why it matters: AI traffic delivers unprecedented conversion rates for businesses ready to capture it
From Strategy to Real-World Results
Your Partner for the Next Era of Search
Pioneering Expertise
We have been focused on the intersection of AI and search since 2022, culminating in the development of our proprietary analysis framework. We don't just react to changes; we build strategies that anticipate them.
A Holistic Approach
Our work combines the best of content strategy, technical SEO, digital PR, and reputation management. It's a comprehensive solution for a complex challenge.
Global Reach, Local Impact
With teams in Hong Kong, Tokyo, Singapore, Taipei, and the UK, we understand the nuances of AI search behavior in key global markets.
Transparent Partnership
We provide clear, data-driven reports that focus on the metrics that matter: your visibility in AI outputs and the business growth that follows.
Your Questions About LLM SEO, Answered
What exactly is LLM SEO?
It's the process of optimizing your brand's entire digital presence (website, reputation, data) to be favorably cited and recommended by AI chatbots and generative search engines like ChatGPT and Google AI Overviews.
Is LLM SEO replacing traditional Google SEO?
No. It's an evolution. LLM SEO builds upon the foundations of strong technical SEO and content, but adds critical new layers of focus on reputation, conversational answers, and data consistency across the web.
How do you track success or ROI from this?
We use specialized tools to monitor when and how your brand is mentioned in the outputs of major LLMs for your target queries. We correlate this visibility data with your business goals, such as lead generation, demo requests, or sales.
Can you guarantee I'll be mentioned by ChatGPT?
No one can guarantee placement in a third-party AI, just as no one can guarantee the #1 spot on Google. However, our systematic process is designed to maximize the probability that you will be seen as the most logical and authoritative answer, making your inclusion highly likely.
The Future of Search Is Here. Will You Be Found?
Don't wait until your traffic declines and your brand is an afterthought. Take the proactive step to secure your place in the fastest-growing search paradigm.
Find out how AI sees your brand today—and how we can ensure it sees you as a leader tomorrow.