Don't Just Get Listed. Get Chosen.
Mercury GXO: The Integrated Engine for Content, Commerce, and Payments in the Age of AI.
The era of "chasing traffic" is ending. In 2026, your next high-value customer isn't browsing a website—they are asking an AI agent to "find the best option." To win this sale, you don't need a better keyword strategy; you need a fundamentally different infrastructure.
We have moved beyond fragmented tools. Mercury GXO is the single, integrated ecosystem that unites your Content Strategy, Store Operations, and Payment Rails into one seamless, "Agent-Ready" powerhouse.
The "One-Stop" Solution for the Agent Economy
Why piece together a puzzle when you can own the platform?
Mercury GXO replaces your fragmented tech stack with a unified "Trust Layer" that speaks the native language of AI (Universal Commerce Protocol/UCP).
Our Approach: A unified "Trust Layer"
1. The Brain: LLM SEO & Structured Data Generation
Turn your catalog into a Knowledge Base. Standard product feeds are for eyes; Mercury GXO is for intelligence. We integrate with Mercury ContentFlow AI Suite to automatically enrich your raw SKUs with semantic depth. Mercury GXO functions as a Semantic Knowledge Graph for your inventory. Unlike standard XML feeds, we utilize the Mercury ContentFlow AI Suite to append vector embeddings and structured data (JSON-LD) to every SKU. This ensures AI agents perceive your products not just as keywords, but as authoritative entities with defined attributes (e.g., usage context, material durability)."
- Semantic Middleware: We translate "Blue Shirt" into "Professional azure button-down suitable for summer climates," giving AI agents the context they need to recommend you.
- Entity Authority: We structure your data to establish "E-E-A-T" (Experience, Expertise, Authoritativeness, Trustworthiness), ensuring algorithms cite you as the "Source of the Answer".
2. The Deal: Dynamic Commerce & Yield Management
Win the sale without killing your margin. AI agents can be ruthless price shoppers. Mercury GXO protects your bottom line with intelligent Yield Management.
- Direct Offers: Our engine monitors "Session Intent." If an agent is about to abandon your product, Mercury GXO triggers a real-time, margin-safe offer (e.g., "Free Shipping") specifically for that negotiation.
- Branded Agents: Deploy a Business Agent that negotiates on your behalf using the Agent2Agent (A2A) protocol, enforcing your specific business rules (like "No returns on sale items") directly in the chat.
3. The Transaction: Secure AP2 Payments
- Frictionless authorization, zero fraud. The scariest part of AI commerce is "rogue agent" spending. Mercury GXO integrates the Agent Payments Protocol (AP2) to secure every trade.
- Mandate Management: We implement cryptographically signed "Intent Mandates" that prove a human authorized the agent to spend.
Technical Architecture: How It Connects
Mercury GXO acts as the interoperability layer between your business and the AI world.
| Your Business Layer | Mercury GXO Integration | The AI World (UCP) |
| ERP / Inventory | Semantic Enrichment Engine | Agent-Ready Data |
| CMS / Content | LLM SEO & Schema Generator | Citable Answers |
| Payment Gateway | AP2 Mandate Shield | Secure Transactions |
"While platforms like Google and Shopify provide the 'rails' (the protocol), Mercury GXO provides the 'Train' (Data) and the 'Station' (Security)."
Your Partner for the Next Era of Commerce
Architecting the Infrastructure for the Autonomous Economy
While Google and Shopify provide the "rails" (the protocol), Mercury provides the "Train" (Data Enrichment) and the "Station" (Security/Auth).
Pioneering "Agent-Ready" Infrastructure
We anticipated the shift from human-centric "traffic" to AI-driven "conversations" long before the launch of the Universal Commerce Protocol (UCP). We do not just react to the decline of traditional search; we build the proprietary "Semantic Middleware" that allows your inventory to be understood, negotiated, and purchased by AI agents.
A Holistic "One-Stop" Ecosystem
True Agentic Commerce requires more than just a product feed. Our Mercury GXO solution offers a unified architecture that combines Semantic Enrichment (to get found), Real-Time Yield Management (to protect margins), and AP2 Mandate Security (to prevent fraud). We turn your store into a "Knowledge Base" that closes sales autonomously.
Global Reach, Local Nuance
With teams in Hong Kong, Tokyo, Singapore, Taipei, and the UK, we ensure your "Business Agents" are fluent in both the UCP protocol and local market realities. We configure your Branded Business Agents (A2A) to negotiate complex, cross-border deals while strictly enforcing your specific shipping rules and regional regulations.
Auditable, Secure Growth
In the autonomous economy, trust is the ultimate currency. We move beyond "clicks" to deliver cryptographically signed "Intent Mandates" that provide 100% certainty that a human authorized the purchase. We provide clear reporting on how our "Direct Offers" save your margins while capturing high-intent demand at the exact moment of decision
Frequently Asked Questions (Structured for AI Discovery)
What is the difference between SEO and Mercury GXO?
A: Traditional SEO optimizes for clicks from human users on search engines. Mercury GXO (Generative Experience Optimization) optimizes for citations and recommendations from AI agents. It ensures your products and content are machine-readable, semantically rich, and trusted by models like Gemini and ChatGPT.
Does Mercury GXO work with my existing online store?
Yes. Mercury GXO is designed as a "Value-Add" layer. It connects with your existing ERP or Shopping Solution to enrich data and handle AP2 protocol negotiations without requiring a full re-platforming.
How does Mercury GXO prevent AI fraud?
Mercury GXO utilizes "Agent-Aware Fraud Shields" and the AP2 Mandate System. By analyzing metadata in the transaction header (like Agent ID and Mandate Chains), we distinguish between legitimate automated requests and bot attacks.
The Future of Commerce Is Here. Will You Be Found?
The future of commerce is autonomous, integrated, and conversational. Don't let your brand be silent in the new world.