James Huang How Mercury is Adapting SEO for the AI Era: A Guide to Defining the Narrative TL;DR: If your clicks are down and traffic is hard to explain, you're not failing—you're experiencing the shift to AI and zero-click search. The SEO game has changed. Backlinks and keywords are no lon... AI SEO E-E-A-T LLM LLM SEO Large Language Models SEO Analytics SEO Challenges SEO For Growth SEO Optimization SEO Strategies
James Huang For 20 Years, SEO Has Been Tactical. Generative AI is Forcing the Strategy Question. TL;DR: For two decades, the debate over whether SEO is "strategic" or "tactical" has persisted. The truth is, it has historically been a tactical discipline in service of a broader business strategy. ... Generative Ai SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Optimization SEO Services SEO Strategies SEvO
James Huang DIY SEO vs. Hiring an Agency: Which Path is Right for You? TL;DR: The choice between DIY SEO and hiring an agency comes down to a trade-off between time, money, and expertise. DIY SEO is cost-effective and builds invaluable in-house knowledge, making it ideal... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Friendly SEO Fundamentals SEO In Japan SEO Integration SEO Strategies
James Huang The AI Visibility Playbook: An 8-Step Guide to Dominating Generative Search TL;DR: In the new era of AI-driven search, your brand's visibility is determined before a buyer ever visits your website. If you are not a cited source in the AI's answer, you are not part of the deal... LLM SEO SEO Analytics SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Services SEO Strategies SEO Tool SEvO
James Huang SEO Agency vs. SEO Marketing Agency: A Simple Explainer TL;DR: An SEO Agency is a specialist focused on the technical aspects of search engine optimization—think of them as a surgeon for your website's rankings. An SEO Marketing Agency is a broader strateg... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Friendly SEO Fundamentals SEO Strategies SEO Strategy SEO Workflow Optimizer
James Huang The Great Disconnect: Why Your Marketing Is Failing If Your Operations Can't Keep Up TL;DR: The meteoric rise and subsequent profit collapse of the popular brand On Running serves as a powerful case study for a critical modern business truth: marketing cannot build lasting authority i... 1000 True Fans AI AI SEO On-Page SEO Online Presence SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Strategies
James Huang Future-Proofing Your Brand: Why a SEvO Strategy is Your Best Defense Against Future AI Models TL;DR The Problem: Optimizing for specific, ever-changing AI models is like building on "shifting sand"—it's a risky, unscalable strategy that will be obsolete tomorrow. The Solution: A SEvO (Search E... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO In Japan SEO Integration SEO Optimization SEO Strategies SEvO
James Huang Why Keyword Research is Still Your Most Essential Tool in the Age of AI and Semantic Search Search marketing has grown up. The rise of semantic search, AI-driven answers, and complex algorithms means that the old, simplistic approach to SEO is no longer enough. Search engines now understand ... Local SEO SEO SEO Analytics SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Services SEO Specialist SEO Strategies
James Huang The Great Rebalancing: Our Guide to Shifting from PPC Spend to Predictable SEO TL;DR: For over a decade, marketing budgets have been paradoxically skewed towards Pay-Per-Click (PPC), despite Search Engine Optimization (SEO) driving significantly more traffic. This was due to a s... Local SEO SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Optimization SEO Performance SEO Services SEO Strategies
James Huang Private Blog Networks (PBNs) Explained: A Deep Dive into the Risks, Myths, and Modern Alternatives TL;DR: Private Blog Networks (PBNs) are a high-risk, black-hat SEO tactic designed to manipulate search rankings by funneling link equity from a network of controlled websites. While they promise a sh... E-E-A-T PBN Private Blog Network SEO SEO Analytics SEO Challenges SEO For Growth SEO Friendly SEO Optimization SEO Strategies Search Engine Optimization
James Huang The Short-Form Video Trap: Our Guide to Building a Real Business, Not Just a Viral Channel TL;DR: The popular advice to "get famous on short-form video first, monetize later" is a dangerous strategic trap that leads most aspiring brands to burnout, not business success. A sustainable enterp... 1000 True Fans Branding Branding Strategy Content Design Content Strategy SEO SEO Analytics SEO For Growth SEO Services SEO Strategies
James Huang SEO vs. PPC: A CEO’s Guide to Smart Digital Investment By James, CEO of Mercury Technology Solution | August 23, 2025 | 20 minute read TL;DR Choosing between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising is a critical decision for a... SEO SEO Analytics SEO And CRO Integration SEO Challenges SEO For Growth SEO Friendly SEO Fundamentals SEO In Japan SEO Strategies SEO Strategy