Blog Posts | MERCURY

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Apr 2025 ×

WPP boosts AI marketing with $400mn Google deal

WPP boosts AI marketing with $400mn Google deal

TL;DR WPP has entered a $400 million deal with Google to enhance its AI marketing capabilities. The partnership grants WPP access to Google's Gemini AI technology and the video generator Veo. This mov...

Oct 14, 2025 AI News

Instagram Will Limit Content for Teenagers Based on PG-13 Ratings

Instagram Will Limit Content for Teenagers Based on PG-13 Ratings

The restrictions also apply to conversations between teenage users and artificial intelligence chatbots....

Oct 14, 2025 AI News

Beyond Borders: Why Global Brands Need Hyper-Local E-E-A-T to Dominate AI Search

Beyond Borders: Why Global Brands Need Hyper-Local E-E-A-T to Dominate AI Search

TL;DR: Global reputation isn't enough in the age of AI. Search and AI systems demand more than a strong brand name; they crave local E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)...

E-E-A-T Hong Kong Hong Kong Market Hong Kong Startups Local SEO Mercury Technology Solution SEO For Growth SEO In Japan SEO Optimization Selling

Oct 14, 2025 Insights

The Next Generation of Enterprise Won't Win Google. They'll Win ChatGPT, Perplexity, and Gemini.

The Next Generation of Enterprise Won't Win Google. They'll Win ChatGPT, Perplexity, and Gemini.

TL;DR: The future of organic traffic belongs to AI engines, not traditional search engines. Progressive brands will engineer 60%+ of their organic discovery through AI by prioritizing retrieval over r...

AI SEO GAIO LLM Large Language Model SEO SEO And CRO Integration SEO Challenges SEO For Growth SEO Strategies SEvO

Oct 14, 2025 Insights

Beyond the Buzzword: A 5-Step Governance Framework for Enterprise Content in the AI Search Era

Beyond the Buzzword: A 5-Step Governance Framework for Enterprise Content in the AI Search Era

TL:DR You know you need 'AI Governance,' but generic advice on data privacy doesn't solve your content challenges. This guide provides a practical 5-step framework, built on A.C.C.U.R.A.T.E. principle...

1000 True Fans AI AI SEO AI Scam Ai Regulation E-E-A-T GDPR Gdpr Compliance Gdpr Principles Gdpr Ready

Oct 14, 2025 Insights

Measuring risk in the AI financing boom

Measuring risk in the AI financing boom

TL;DR The rise of AI financing is marked by an increasing shift towards debt. This trend raises potential risks due to massive capital expenditures on infrastructure, particularly data centers. Stakeh...

Oct 14, 2025 AI News

OpenAI extends chip spending spree with multibillion-dollar Broadcom deal

OpenAI extends chip spending spree with multibillion-dollar Broadcom deal

TL;DR OpenAI has reached a significant multibillion-dollar deal with Broadcom. The deal may expand OpenAI's investment in silicon and semiconductor technologies, estimated at up to $500 billion. This ...

Oct 13, 2025 AI News

OpenAI Inks Deal With Broadcom to Design Its Own Chips for A.I.

OpenAI Inks Deal With Broadcom to Design Its Own Chips for A.I.

After signing multibillion-dollar agreements to use chips from Nvidia and AMD, OpenAI plans to deploy its own designs next year....

Oct 13, 2025 AI News

Beyond Keywords: A CEO's Playbook for Building Authority in the Age of AI Search

Beyond Keywords: A CEO's Playbook for Building Authority in the Age of AI Search

TL;DR: The era of traditional SEO is cracking under the pressure of AI answer engines like Perplexity and ChatGPT. The old rules of keyword density and link volume are being replaced by a new set of p...

AI SEO AI SEO Tools E-E-A-T LLM SEO SEO Challenges SEO For Growth SEO Optimization SEO Strategies SEvO Search Engine Optimization

Oct 13, 2025 Insights

The Phygital Advantage: Turn Your In-Store Experience into an AI Search Weapon

The Phygital Advantage: Turn Your In-Store Experience into an AI Search Weapon

TL:DR: You've perfected your in-store experience, but AI search doesn't notice. The digital echoes of your physical world are a powerful, untapped signal for AI. This guide provides a framework to tur...

Local SEO Phygital Marketing Phygital Revolution SEO SEO Challenges SEO For Growth SEO In Japan SEO Optimization SEO Performance SEO Strategies

Oct 13, 2025 Insights

Our B2B Website is Getting Media-Level Traffic. Here’s Why That’s a Strategic Win.

Mercury Technology Solution (Hong Kong)

Our B2B Website is Getting Media-Level Traffic. Here’s Why That’s a Strategic Win.

A few days ago, we noticed our website, mtsoln.com, was experiencing some performance lags. The initial diagnosis pointed to a potential infrastructure bottleneck—our server, running on 2 CPUs and 8GB...

Oct 13, 2025 Case Study

MrBeast: AI means it's 'scary times' for YouTube creators

TL;DR MrBeast, a prominent YouTube creator, expresses concerns about AI's capability to produce content that matches human creators. He fears economic impacts on millions of content creators due to AI...

AI AI Privacy Concerns AI Scam AI arms race Ai Art Ai Benefits Ai Writing Creator Economy SEO Challenges SEO Strategies

Oct 13, 2025 AI News

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