Trucking's Uneasy Relationship with New Tech
TL;DR:
- Digital platforms are revolutionizing the trucking industry, improving efficiency but leading to lower earnings for drivers.
- The rise of gig-style work poses challenges for wages and working conditions in trucking.
- Experts are calling for more robust policies to protect workers in an increasingly digitized market.
The trucking industry is undergoing a significant transformation as new technology takes center stage. While systems designed to match trucks with cargo have become digitized, adding efficiency to operations, they are also driving down earnings for many drivers. This duality of progress presents an uneasy relationship between the sector and emerging technologies.
The Digital Shift in Trucking
As of 2025, digital trucking apps have emerged to streamline the process of matching trucks with available cargo. These platforms, reminiscent of ride-hailing services like Uber, have introduced a new level of convenience for long-haul drivers. For instance, Canadian trucker Jared, who has been in the industry for over 20 years, illustrates how technology has evolved. Instead of using payphones and pagers, he now manages his work through multiple digital devices from his truck cabin, where he can instantly secure jobs and receive payments[^1].
The prevalence of apps like Uber Freight has led to the digitization of freight matching, creating a sprawling market that has drawn in numerous smaller firms. In Canada alone, over 80% of trucking firms employ fewer than five people[^1]. While this technology is designed to minimize empty trucks on the road, it has sparked concerns regarding declining wages, notably when comparing pre-pandemic earnings of approximately $3 per mile to current rates of about $1.10 per mile for some routes[^1].
Concerns from Labor Advocates
Labor organizations are increasingly vocal about their apprehensions regarding the "Uberisation" of trucking. Christopher Monette of Teamsters Canada highlights worries around stagnant wages and the potential for gig-style work to exacerbate the issue[^1]. He emphasized that what truckers need isn’t just another app but a system that ensures stronger worker protections and higher paychecks.
Truck drivers are urging for policies that address the challenges brought on by these tech platforms, advocating for changes to enhance working conditions and financial stability in an industry characterized by increasing demands and lower margins.
The Benefits of Technology
Despite the concerns, some industry players advocate for the positive potential of new technology. Companies like Freightera have developed platforms that allow carriers to set their own rates, providing a more empowering business model compared to traditional systems[^1]. Their innovations allow drivers to quickly access a vast array of routes, potentially making the logistics of finding jobs more efficient.
Furthermore, these advancements may hold environmental benefits. As routes become more optimized, there is potential for reduced fuel consumption and lower carbon emissions associated with the trucking industry, which is responsible for over half the CO2 emissions related to trade-related transport[^1].
Looking Towards the Future
The ongoing debate over technology's role in trucking reflects broader concerns about automation and the future of work. While some fear that advancements like driverless trucks may threaten job security, others see this technology as a pathway to greater efficiency[^1]. The direction in which the industry evolves remains uncertain, but as trucking adapts to these technological changes, clear policies and protections for drivers will be paramount for a sustainable future.
In conclusion, the trucking industry stands at a crossroads influenced by rapid technological changes. As it embraces digital solutions, stakeholders must navigate the delicate balance between efficiency and the livelihood of its workforce. The conversation around worker protections will be pivotal in determining the future landscape of this crucial sector.
References
[^1]: Sam Gruet (July 21, 2025). "Trucking's uneasy relationship with new tech". BBC News. Retrieved October 22, 2023. [^2]: Cathy Roberson (July 22, 2025). "Interesting read - Trucking's uneasy relationship with new tech". X. Retrieved October 22, 2023. [^3]: Alvaro Morales (July 22, 2025). "Back off the hammer, nerds! Trucking's uneasy relationship with new tech." X. Retrieved October 22, 2023. [^4]: Bulletin on X (July 21, 2025). "Trucking's uneasy relationship with new tech". X. Retrieved October 22, 2023. [^5]: "Bridging the Gap: How AI Legalese Decoder Can Ease Trucking’s Uneasy Relationship with New Techno…". YouTube. Retrieved October 22, 2023.
Keywords: trucking, technology, efficiency, wages, labor rights, digital platforms, gig economy
