Instagram達人有260萬追蹤者卻售不出36件T-Shirt! 社交媒體營銷人的結束?

Arii (Arianna Renee) 是一位年僅18歲但在Instagram平台上活躍的創作者，擁有260萬追蹤者。在粉絲的鼓勵下，Arii創建了自己的服裝品牌 ERA。然而，當推出時，她發現自己甚至無法售出36件最低門檻的T-Shirt。在品牌推出之前，她租下整個工作室，聘請攝影師和化妝師，還安排模特兒穿著衣服。最終，她一件都沒有送出去。這是因為第一批36件是服裝製造商設定的最低出貨門檻...

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Instagram達人有260萬追蹤者卻售不出36件T-Shirt! 社交媒體營銷人的結束?

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