FOR IMMEDIATE RELEASE
Tradom.jp Selects Mercury Technology Solutions to Lead Strategic Digital Transformation Initiative
TOKYO, JAPAN – July 3, 2025 – Tradom.jp, a leading innovator in Japan's trade finance and logistics sector, today announced it has selected global technology firm Mercury Technology Solutions to architect and implement a comprehensive, three-pillar digital strategy. This strategic engagement is designed to enhance Tradom.jp's online visibility, drive customer acquisition, and solidify its position as the definitive thought leader in the industry.
The project will focus on deploying a state-of-the-art digital presence for Tradom.jp, centered on three core disciplines tailored for the modern, AI-driven digital landscape:
- Foundational Authority through Traditional SEO: Mercury will implement a robust Search Engine Optimization (SEO) strategy to build Tradom.jp's organic authority, ensuring the company's expert content is highly visible to businesses actively researching trade finance and supply chain solutions.
- High-Intent Lead Capture through SEM: A targeted Search Engine Marketing (SEM) campaign will be launched to connect with prospective clients at the most critical moments of their decision-making journey, driving immediate, qualified leads for Tradom.jp's core service offerings.
- Future-Proofing with Generative AI Optimization (GAIO): In a forward-looking move, the strategy will include advanced GAIO implementation. This new discipline focuses on optimizing Tradom.jp's content to be a trusted, citable source for AI-powered search engines like ChatGPT and Gemini, positioning the company as an authority in the emerging landscape of conversational AI.
"To maintain our leadership in an increasingly digital world, we recognized the need for a truly integrated and forward-thinking digital strategy. We selected Mercury Technology Solutions because of their proven expertise and their holistic, three-pillar approach, this engagement represents a strategic investment in our future. By mastering these new forms of visibility, we will be better positioned to provide unparalleled value to our clients and lead the digital transformation of Japan's trade finance industry."
The entire initiative will be powered by Mercury's integrated technology stack, including its advanced Content Management System and proprietary AI solutions, designed to streamline execution and provide a holistic view of performance.
"We are honored to have been chosen by an industry leader like Tradom.jp to execute this ambitious digital vision," said James, CEO of Mercury Technology Solutions. "This project goes beyond traditional marketing; it's about architecting a resilient, authoritative, and future-proof digital presence that will serve as a powerful engine for growth. We are excited to deploy our integrated approach and advanced technology to help Tradom.jp achieve its strategic goals."
The project is set to commence immediately, with the initial phases focusing on a deep strategic audit and the deployment of the foundational technological infrastructure.
About Tradom.jp Tradom.jp is a leading provider of innovative trade finance and supply chain solutions for Japanese and international businesses, dedicated to optimizing cross-border commerce and driving efficiency for its clients.
About Mercury Technology Solutions Mercury Technology Solutions is a global technology firm that empowers businesses to "Accelerate Digitality." Through its integrated suite of software and strategic advisory services, Mercury helps organizations build resilient digital operations, enhance marketing effectiveness, and leverage cutting-edge technology to achieve their strategic objectives.
