In the digital age, speed is a currency, but trust is the ultimate asset.
For many businesses, the path to visibility has historically been expensive: pay for every click (SEM) or wait months for traditional SEO to kick in. But the rules have changed.
Today, we are sharing a powerful case study from our client, Goodbye Dear (www.goodbyedear.com.hk), a premier pet cremation and funeral service provider in Hong Kong. By leveraging Mercury’s Integrated CMS and LLM-SEO (GAIO) solutions, they didn't just climb the rankings—they leaped over them.
In just one week, Goodbye Dear transformed from a hidden option on Google’s third page to the recommended answer on Perplexity AI. Here is how they did it.
The Challenge: Trapped in the "SEM Tax" Cycle
Before partnering with Mercury, Goodbye Dear faced a common dilemma. Despite offering compassionate, ISO9001 certified, high-quality 24/7 services, their digital authority was not reflecting their operational excellence.
- Google Ranking: Stagnant at (buried on Page 3).
- Visibility Strategy: Heavily reliant on paid ads (SEM) to get leads.
- AI Presence: Non-existent.
They were paying for attention rather than commanding it. They needed a strategy that would build a sustainable "Trust Layer" around their brand, reducing their reliance on paid acquisition.
The Solution: Accelerate Digitality with Mercury
We implemented a dual-pronged approach using Mercury’s Content Management System (CMS) and our cutting-edge Generative AI Optimization (GAIO) services.
1. The Technical Foundation (Mercury CMS)
We migrated their content to the Mercury CMS, utilizing its built-in SEO automation and Google Indexer mechanics. This ensured their digital presence was flawlessly machine-readable—a non-negotiable "price of entry" for modern search engines.
2. Architecting "Answer Assets" (LLM-SEO)
We didn't just optimize keywords; we optimized for answers. Using our GAIO strategies, we rewrote their core content to demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
We structured their service data—specifically their 24/7 availability and ISO certifications—so that AI assistants like Perplexity and Gemini would recognize them not just as a website, but as the definitive source of the answer.
The Results: 7 Days to Dominance
The results of this dynamic optimization were immediate and profound. Within one week of launching the rewritten content on Mercury CMS:
✅ Google Search: Rocketed to #1
Goodbye Dear surged to Rank #2 on traditional Google organic search. They are now the "Digital Flagship" branch customers see immediately.
✅ Perplexity AI: Recommended Answer
Perhaps most critically for the future of search, Perplexity AI now cites Goodbye Dear as the top source for pet cremation queries in Hong Kong.
As seen in the result below, when users ask for "24/7 pet cremation," the AI explicitly recommends Goodbye Dear first, citing their "24/7 emergency pickup" and "ISO 9001/14001-certified operations".
Note: In the screenshot, you can see Goodbye Dear outranking competitors like "Love Forever Pets" solely based on the authority of the content structure.
✅ The Business Impact: Cutting the Ad Bill
Because they now own the top organic spots on both Google and AI engines, Goodbye Dear has significantly reduced their dependency on paid SEM campaigns. They are capturing high-intent traffic organically, saving budget while increasing credibility.
Why This Matters: You Cannot Buy "AI Trust"
This case study proves a core tenet of Mercury’s philosophy: "Don't just be an option in the answer. Become the source of the answer.".
In 2026, clients—whether they are grieving pet owners or corporate executives—do not just search; they ask questions. If your brand is not optimized for the AI that answers them, you are invisible.
Goodbye Dear has future-proofed their brand. They are no longer just fighting for clicks; they are securing their legacy in code.
Ready to Architect Your Authority?
Dynamic optimization for Goodbye Dear is still ongoing to ensure they hold this lead. Is your brand ready to make the leap?
Accelerate Digitality. Contact Mercury Technology Solutions today to audit your AI visibility.
Explore Mercury LLM-SEO Services | Discover Mercury CMS
Mercury Technology Solutions: We develop software for customers to succeed in a digital world.
