James Huang 解構黑暗漏斗：從「紅姐」現象中汲取的 7 個令人不安的行銷教訓 TL;DR: 最近在中國發生的備受爭議的 「紅姐 」事件，雖然是非法的，而且具有很深的操縱性，但它卻是端到端客戶旅程映射的一個強大且不加篩選的案例研究。從純粹的策略角度來分析，它揭示了一個 完整的行銷漏斗 --從潛在客戶的產生和轉換到保留和轉介 (CRM)。這個現象突顯了在使用者心理、品牌一致性和克服客戶反對意見等方面的永恆經驗，甚至是令人不舒服的經驗。 必要的免責聲明： 「紅姐」案例研究涉及的活... Brand Building Customer Engagement Customer Journey Customer Loyalty Customer Obsession Customer Retention Dark Marketing SEO SEO Optimization SEO Strategies
James Huang Transforming a Traditional Business TL;DR: Digital transformation in traditional businesses requires a shift in mindset and approach. Successful transformation involves cultivating a desire for innovation, developing a structured digita... Business Transformation Change Management Customer Engagement Customer Obsession Innovation In Business SEO SEO For Growth SEO Services Sales 數位轉型
James Huang Want more loyal customers? TL;DR: Loyalty programs can be powerful tools for retaining customers and boosting sales if designed with clear objectives and strategic incentives. Avoid common pitfalls by aligning loyalty strategie... Brand Affinity Brand Engagement Brand Experience Customer Obsession Customer Retention Customer Satisfaction Loyalty Loyalty Program Loyalty Programs SEO
