James Huang 解構黑暗漏斗:從「紅姐」現象中汲取的 7 個令人不安的行銷教訓 TL;DR: 最近在中國發生的備受爭議的 「紅姐 」事件,雖然是非法的,而且具有很深的操縱性,但它卻是端到端客戶旅程映射的一個強大且不加篩選的案例研究。從純粹的策略角度來分析,它揭示了一個 完整的行銷漏斗 --從潛在客戶的產生和轉換到保留和轉介 (CRM)。這個現象突顯了在使用者心理、品牌一致性和克服客戶反對意見等方面的永恆經驗,甚至是令人不舒服的經驗。 必要的免責聲明: 「紅姐」案例研究涉及的活... Brand Building Customer Engagement Customer Journey Customer Loyalty Customer Obsession Customer Retention Dark Marketing SEO SEO Optimization SEO Strategies
James Huang The Dark Side of Advertising: How Tech Giants Exploit User Data to Target Us with Algorithmic Ads TL;DR: The internet has revolutionized advertising by allowing systematic data collection, leading to hyper-targeted ads. This transformation, driven by tech giants like Google and Facebook, raises et... Advertising Ai Technology Algorithmically Generated Advertising Dark Marketing SEO