FOR IMMEDIATE RELEASE
Finolab Partners with Mercury Technology Solutions to Launch Integrated Digital Event & Content Platform
TOKYO, JAPAN – July 1, 2025 – Finolab, Japan's premier hub for financial technology innovation, today announced a strategic partnership with global technology firm Mercury Technology Solutions. This collaboration will see the deployment of a state-of-the-art, integrated platform to manage and amplify Finolab.jp's extensive calendar of fintech events and thought leadership content.
The new platform, to be hosted on the dedicated subdomain events.finolab.jp, will provide a seamless experience for the fintech community while streamlining backend operations for the Finolab.jp team. The initiative is designed to enhance promotional reach, drive event participation, and solidify Finolab.jp’s position as the leading destination for fintech discourse and networking in Japan.
The comprehensive solution provided by Mercury Technology Solutions will feature:
- A Powerful Event Management Engine: A robust system for managing the entire event lifecycle, from online registration and ticketing to participant communication and post-event analytics.
- Integrated Marketing Automation: Seamless integration with Facebook for event promotion and sophisticated email marketing capabilities for targeted announcements, reminders, and community engagement.
- A Dynamic Content & Blog Platform: A modern, public-facing website featuring a searchable event calendar and a fully-featured blog for publishing industry-leading insights and analysis.
- A Built-in SEO Engine: The platform is underpinned by advanced Search Engine Optimization technology, designed to maximize the discoverability of every event and article, ensuring Finolab.jp reaches the widest possible audience of interested professionals.
The entire platform will be powered by Mercury's integrated suite of technologies, including the Mercury SocialHub CRM and the Mercury Content Management System (CMS), creating a cohesive and efficient digital ecosystem.
"We are thrilled to partner with a prestigious and forward-thinking organization like Finolab," said James, CEO of Mercury Technology Solutions. "Their work is vital to the fintech landscape, and they deserve a technology platform that matches their ambition. This project is a perfect showcase of our philosophy: providing integrated, intelligent solutions that streamline complexity and create tangible value. We look forward to building a platform that will not only enhance Finolab 's operational efficiency but also amplify its voice as a leader in the global fintech community."
The project is scheduled to commence immediately, with the new events.finolab.jp platform expected to launch later this year.
About Finolab The Fintech Center of Tokyo, Finolab, is Japan's first and leading fintech hub. Located in the heart of Tokyo's financial district, Finolab fosters innovation by connecting fintech startups, financial institutions, corporations, and investors to create a vibrant and collaborative ecosystem.
About Mercury Technology Solutions Mercury Technology Solutions is a global technology firm that empowers businesses to "Accelerate Digitality." Through its integrated suite of software and strategic advisory services, Mercury helps organizations build resilient digital operations, enhance marketing effectiveness, and leverage cutting-edge technology to achieve their strategic objectives.
