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James Huang Think Different: How Steve Jobs Revolutionized Apple's Brand and Products (與眾不同的思考：喬布斯如何革新蘋果的品牌與產品) TL;DR: Steve Jobs' return to Apple in 1997 marked a pivotal shift from focusing solely on hardware to emphasizing brand values and emotional connection. By introducing "Think Different," Apple transfo... Apple Digital Revolution Retail Retail Platform Retail Revolution SaaS Startup Success Steve Jobs
