FOR IMMEDIATE RELEASE
HONG KONG – August 28, 2025 – Mercury Technology Solutions is thrilled to announce that we have joined IAB Hong Kong, the city's leading association for digital marketing and advertising. This membership marks a significant milestone in our commitment to architecting the future of digital authority and empowering brands to thrive in an increasingly complex online ecosystem.
IAB Hong Kong stands at the forefront of the interactive marketing industry, championing innovation, education, and best practices. As a company dedicated to helping our clients succeed in the digital world, we see this partnership as a natural alignment of missions. Our tagline, 'Accelerate Digitality,' is more than a slogan—it's a promise to our clients to provide the strategic implementation of cutting-edge technology needed to elevate their marketing effectiveness and boost overall efficiency.
"Joining IAB Hong Kong is a commitment to the entire digital ecosystem," said James, CEO of Mercury Technology Solutions. "In an era where AI is reshaping discovery, the foundation of all marketing is trust. Our mission is to provide brands with the strategy and technology to build that trust at scale. We are excited to collaborate with IAB members to establish the best practices for this new landscape, ensuring that the future of digital advertising is built on a bedrock of verifiable authority and genuine expertise."
Bringing a New Perspective to the Digital Conversation
As the digital landscape evolves, so must the strategies used to navigate it. The customer journey is no longer linear; it's fragmented across search engines, social media, e-commerce sites, and increasingly, AI assistants. At Mercury, we have developed a forward-thinking, three-pillar strategy encompassing Traditional SEO, SEM, and the new frontier of Generative AI Optimization (GAIO) to master this new environment. Our membership in IAB Hong Kong is a key part of our own SEvO strategy: to build authority and foster expertise not just on our own platforms, but within the core communities that shape our industry.
We are excited to bring our unique expertise in these areas to the IAB Hong Kong community. Our advanced services, such as Mercury SEvO (Search Everywhere Optimization) and GAIO, are designed precisely for this new era. SEvO ensures brands are visible across the entire digital ecosystem where audiences seek information, while our GAIO services optimize content to be cited and recommended by AI assistants like ChatGPT and Gemini. This ensures our clients don't just appear in the answers—they become the source of the answers.
A Partnership for Mutual Growth and Innovation
Joining IAB Hong Kong provides an invaluable opportunity to collaborate with other industry leaders, share insights, and contribute to the standards that will shape the next chapter of Hong Kong's media landscape. This membership will enhance our ability to stay ahead of emerging trends, from advanced analytics to the nuances of AI-driven search, ensuring our integrated solutions continue to deliver impactful, future-ready results for our clients.
We are eager to contribute to the conversation and work alongside our fellow members to build a more innovative, transparent, and effective digital advertising industry in Hong Kong.
About Mercury Technology Solutions
Mercury Technology Solutions is a strategic partner for brands navigating the complexities of the AI era. Our integrated suite of services and technologies—from our foundational Business Operation Suite (ERP) to our pioneering GAIO and SEvO strategies—is designed to build a deep, verifiable 'Trust Layer' for our clients. We empower businesses to win in a digital world where authority and credibility are the foundations of visibility and growth.
Ready to future-proof your brand's digital presence? Contact us today to learn how our strategic approach can accelerate your success.
Mercury Technology Solutions: Accelerate Digitality.
